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Branding Agency? Who needs one?
Read more: Branding Agency? Who needs one?When you discuss branding with a branding agency like ours then the conversation will quickly move on from one of logos and trade marks. Branding and logo are not the same thing although the two are commonly confused. A branding agency will consider a number of branding elements of which the logo is just one:…
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Specflue: customer satisfaction survey
Read more: Specflue: customer satisfaction surveyMackman Research is delighted to have worked with Sudbury based Specflue to complete a bench mark customer satisfaction survey. The study took part at the end of the summer and was commissioned by Specflue to understand and improve the overall quality of customer services at the company. Mackman Research designed a questionnaire on behalf of…
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Google’s Hummingbird Update: What you need to know
Read more: Google’s Hummingbird Update: What you need to knowOn the 27th September, Google confirmed it rolled out a new algorithm, called Hummingbird, just over a month ago. This development is significant as it involves the technology Google uses to look at all the information is has access to and return relevant search results. Hummingbird, named because of its ability to be precise and…
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Training Opportunities at Chelmsford City Showcase 2013
Read more: Training Opportunities at Chelmsford City Showcase 2013Training, business advice and seminars Training, business advice and seminars will be vaialable at the Chelmsford City Showcase for Business held on Wednesday 20th November during Global Entrepreneurship week (GEW). Global Entrepreneurship Week is a large international campaign to promote entrepreneurship and is a vital part of making the UK more entrepreneurial, encouraging more people…
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Marketing Conference in Essex Autumn 2013
Read more: Marketing Conference in Essex Autumn 2013Essex Autumn Marketing Conference This marketing conference is on 23rd October 2013 at Anglia Ruskin University Chelmsford. Aimed at marketers working for charities, the public sector and third sector although this conference has something for marketers from all sectors. It will focus on what ‘good’ marketing looks like, for both not-for-profit organisations and commercial businesses.…
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On your bike…
Read more: On your bike…Our very own Adam Chamberlin is now fully qualified by the British Cycling Association as a cycling coach. Now, this isn’t just your normal cycle down the country path. Adam coaches young people who want to get into racing, helping them develop advanced technical biking skills. The students are aged between 8 – 16 years. They…
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We love it.
Read more: We love it.So, Marmite’s new TV Ad. For those who haven’t spotted it, the Ad features a parody rescue unit recovering “neglected” jars of Marmite, left at the back of cupboards in family kitchens. However, this new campaign has attracted several complaints claiming it “trivialises” the work of the animal welfare protection agencies.Bruce Burgoyne, our Creative Lead…
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Stand Tall Giraffes for Colchester Zoo
Read more: Stand Tall Giraffes for Colchester ZooWe are pleased to be involved in the auction of the beautiful large Giraffes that are currently occupying Colchester’s streets, parks and local spaces. The sculptures, which include 82 1.3m high giraffes, 29 2.5m giraffes and 1 large 7.5m giraffe were created in order to celebrate Colchester Zoo’s 50th anniversary and fund raise for the…
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SEO and Content Marketing Bootcamp
Read more: SEO and Content Marketing BootcampThe East of England Chartered Institute of Marketing have organised another cracking SEO and Content Marketing event for September. The full-day programme offers insights into search engine optimisation SEO including Penguin 2.0 and digital copywriting. It takes place on 13th September 2013, 10:00, Hatfield AL10 9EU. Delegates from Mackman will be in attendance as part…
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A night of Dinner and Jazz
Read more: A night of Dinner and JazzBack by popular demand, one of Sudbury’s beloved community charities is hosting another Dinner and Jazz evening. The fundraising event, sponsored by Mackman, will not only include fantastic food, cooked and served by the charity’s own students but also vibrant Jazz music and an after dinner speaker, the academic, mentalist magician Dr. Todd Landman. Established…
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