Branding & Marketing Articles

  • Content Marketing: People, Stories and Data

    Content marketing is the ideal method of subtly changing perceptions of your brand by altering points of view over time. “Great content is all about people, stories and data.” The importance of creating and measuring compelling customer-centred stories is paramount when writing content. Content has always been about telling stories, but our access to vast…

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  • The Original Pantone Book

    This month in the design studio we have come across the original pantone book, almost three hundred years before The Pantone Colour Guide was created. A Dutch artist named A. Boogert documented all 800 colours through watercolour paints in a book titled ‘Traité des couleurs servant a la peinture a l’eau’, which translates in English to…

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  • Your life in ‘their’ hands

    We all know that computers are here to stay. They have been slowly incorporated into our lifestyles over recent decades that we are accustomed to their existence. From using a calculator or making a phone call, right up to keeping your social networks in order, we just accept the computer as part of our lives.…

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  • Google Panda 4.0 Now Underway

    On the 21st May, Matt Cutts, the head of search spam at Google, announced the Panda 4.0 update was now underway. Within a short time, news from the search engine was shared over 3000 times on Twitter and search marketers were looking to their analytics tools to see what impact it would have. But, what’s…

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  • Digital treasures unearthed after nearly 30 years

    In the news last week was the discovery of 28 digital works of art created by the late artist Andy Warhol as part of a commission for the 1985 launch of the Commodore Amiga (remember those?). The discovery was the culmination of a three year project to recover the contents of files found on floppy…

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  • Happy Brands

    Happy Brands

    Recent research by advertising agency Isobel in association with Cog Research reveals the United Kingdom’s happiest brands. Discover which brands came out on top.

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  • Design Trends – Chapter Two

    Design Trends – Chapter Two

    Cards As we’ve talked about previously, behaviour is a big part of any website design. Cards offer the user a quick pin board aesthetic allowing the user to glimpse at a snapshot of the content in the page. Whether the visitor is time precious or just wants to browse, cards offer a playful yet immediate browser experience. Say Cheese We’ve noticed a huge…

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  • Keys Fine Art Auctioneers – Web Design

    Background Keys Fine Art Auctioneers are one of the leading provincial auction houses in the UK. Theyhold regular auctions at their Aylsham salerooms, situated halfway between Norwich andCromer. Sales include weekly Country Auctions, which usually include up to 2000 lots, toregular sales of antiques, fine art, books and collectables. Established in 1953, KeysAuctioneers have grown…

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  • Join the social media club

    These days it seems like everyone and their dog are members of the social media club for individual or business use. If you’re just starting your journey into social media, looking to cement your place or are nervous about joining the club, our starters guide may hold some information to get you started. What is…

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  • Design Trends – Chapter One

    Design Trends – Chapter One

    1: It’s not just about pretty design Websites should be smart first, then wrapped in a designer coat. Over half of any design is design intelligence and usability, not just aesthetics. Once this is established the aesthetic design can be applied. Poorly considered sites result in a unfulfilling experience for the visitor and a disappointing conversion…

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