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How much data do I need for my research project?
Read more: How much data do I need for my research project?This is a common question people ask us, and one that needs careful consideration. It is important that you get a significant number of people to answer your survey since your survey is vital to the statistical reliability of your research data. But how do you know how many respondents are enough? How big does…
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The adventures of Databoy…
Read more: The adventures of Databoy…My name is Jim, and I feel like I have a lot in common with a young man named Dick Grayson. Allow me to explain. I may look like an average male in his mid-20’s, working as a Communications Officer at a marketing agency, but I have a secret identity…I…am Databoy! Databoy?! I know it…
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“Write drunk; edit sober.”
Read more: “Write drunk; edit sober.”The Comms team is pretty fond of the quote: “Write drunk; edit sober”. So, what does it mean and why do we like it? “I can’t write”. It’s something we often hear from people tasked to write a piece of content for their company website, and share through social media channels; it might be a…
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Staff Focus: Sarah Nagra
Read more: Staff Focus: Sarah NagraSarah joined Mackman as a Client Lead in September 2014. Representing clients at every turn, she works closely with all departments – research, design, technical and communications – to ensure that we’re meeting our clients’ needs. Joining Mackman with a background in marketing, working alongside creative agencies across a wide range of projects, she has…
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Shellshock – Protection from the latest technical bug
Read more: Shellshock – Protection from the latest technical bugAt the end of last week, news about a potentially serious technical bug called Shellshock hit the headlines. It was reported that the bug is capable of affecting hundreds of millions of computers, servers and devices. But what is shellshock? And should I be concerned? The technical bug was found in Bash software, which is…
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University of Essex – 50th Anniversary
Read more: University of Essex – 50th AnniversaryEarlier this year, Mackman undertook the recruitment exhibition design for the University of Essex. Following its success, we were recently commissioned to produce a new exhibition piece in aid of their 50th anniversary. The brief was to produce high impact typography, which could be placed inside or outside depending on the the nature of the…
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Local Kitchen Designer Wins National Award
Read more: Local Kitchen Designer Wins National AwardRebecca Reynolds, Kitchen Designer at local kitchen firm, and Mackman clients, the Kitchen Showroom Ltd (KSL), won the prestigious award of Young Designer of the Year at the Kitchen Bathroom Bedroom Specialists Association (KBSA) annual national design awards on Tuesday 23rd September. “It’s so exciting to have won Young Designer of the Year”, said Rebecca.…
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Twitter & Pinterest Analytics Set to Help Social Marketers
Read more: Twitter & Pinterest Analytics Set to Help Social MarketersTwitter rolled out its new analytics platform this week, allowing businesses to make better use of their Twitter accounts. This came just days after the news that Pinterest too has opened up its analytical offerings to help businesses get the best out of social media. This data can feed into your content strategy, ensuring quality…
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Google Authorship No More
Read more: Google Authorship No MoreGoogle Authorship, introduced in 2011, was intended to link content to the people that created it, by using code to create a rich snippet that displayed a byline and photo of the author. Heavily connected to Google+, this would result in higher search rankings for those authors who had written a larger quantity of more…
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KSL bring fresh design and style to new Cookery School
Read more: KSL bring fresh design and style to new Cookery SchoolSudbury’s Kitchen and Bathroom specialists, Kitchen Showroom Ltd (KSL), are designing a brand new, state of the art cookery school at Baythorne Hall. After four years planning and development, the disused former granary at Baythorne Hall in Halstead, Essex is undergoing a major transformation into a cookery school, kitchen shop and wine tasting and events…
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