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Stop, collaborate and listen
Read more: Stop, collaborate and listenThe Mackman Research team have been collaborating with the strategy and communications teams this month to develop a set of in-depth questions which will form the basis of our refreshed web persona questionnaire process. Mackman creates smart websites that are built on a knowing and understanding of who the website users are, listening to what…
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Stanley Bragg – Making designs on the future
Read more: Stanley Bragg – Making designs on the futureAn architectural firm in Colchester, with a seven-decade heritage of innovative design, is looking to the future with a strengthened board of directors and a strong team of designers and technologists. From ground-breaking research facilities at Essex University to commercial buildings in the City of London – Stanley Bragg Architects Limited (SBAL) has been at…
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Google algorithm – impact on PR and digital marketing?
Read more: Google algorithm – impact on PR and digital marketing?Chris Norton, Chartered Institute of Public Relations (CIPR) blogger and PR professional, shared his vision this week on how the latest Google update will impact how PR and digital marketing teams work. With Google Panda and Penguin sweeping the SEO headlines of late, Chris has shed some light on the positive, albeit challenging, opportunities these…
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How to increase traffic to your website
Read more: How to increase traffic to your websiteBefore prospective customers can convert, they need to be able to find your website. With so many potential options online, it can be overwhelming to narrow down all the tips and tricks available to help you drive customers to your website. Here are some of our top tips to help you increase website traffic. Optimise your site…
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Sudbury Community Festival calls for support
Read more: Sudbury Community Festival calls for supportThe local May bank holiday event is shaping up to be an impressive day out. With only 3000 tickets available, the celebratory festival is set to be a fun, relaxing way to mark the long weekend with friends, family and the local community. Richard Hibbert, event organiser, and his team have been working hard for…
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Google Chairman reveals future of rankings
Read more: Google Chairman reveals future of rankingsThis week the Wall Street Journal included a piece about the Executive Chairman of Google, Eric Schmidt. Schmidt has written a book, due to be launched in April 2013, entitled “The New Digital Age”. As well as discussing China and its involvement with internet censorship he touches on some other interesting subjects such as the…
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Human Rights Atlas launches
Read more: Human Rights Atlas launchesOne of the most comprehensive pictures of human rights across the world is now available online. The Human Rights Atlas, created by the Institute for Democracy and Conflict Resolution (IDCR) at the University of Essex, brings together more than 200 different measures of life in 220 different countries across the world. Using published data from…
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International Customer Satisfaction – Online Survey
Read more: International Customer Satisfaction – Online SurveyBackground Mackman Research has worked with Twinings to conduct an international online survey for six consecutive years. The annual survey is centred on Twining’s clients’ customer satisfaction and knowledge of customer services. The survey measures the overall satisfaction levels of customers and their experience of dealing with Twining’s’ International Customer Services. The on-line survey method…
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Mackman Research completes awareness campaign
Read more: Mackman Research completes awareness campaignMackman Research is delighted to have worked with the Eastern Inshore Fisheries and Conservation Authority (EIFCA) to complete a bench mark awareness study. The study took part at the end of last year and was commissioned by EIFCA to understand stakeholder awareness and engagement across Lincolnshire, Norfolk and Suffolk. The purpose of the study was…
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Storehouse Foodbank comes to Sudbury
Read more: Storehouse Foodbank comes to SudburyStorehouse is a local compassion programme of Stour Valley Vineyard Church. It is totally volunteer-run and cares throughout the year for the most vulnerable members of our community through practical support. Launched in 2007 with just one food bag, Storehouse has since given away hundreds of emergency food bags across the area. With food donated…
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