The CIM Digital Marketing Conference is less than 24 hours away, with a whole host of fantastic speakers sharing their expertise. This year, the conference is online once again, offering free sessions that are available to all over two days of insightful talks. Find out more about the speakers and this year’s themes below.

Day one – 1st February 2022 

Hannah Bewley, Senior Research and Measurement Manager at the Internet Advertising Bureau, will be running through and discussing the findings from the Real Living research. This study explored the peaks of internet usage during lockdown, when the world moved into a digital space in an unprecedented way. Not only that, but Hannah will also be sharing other key digital trends, including the figures for recent digital advertising spending.

Katie Hart, Director of Katie Hart Ltd, will be discussing the fascinating area of neuromarketing. Neuromarketing is heralded as a solution for cracking the code to consumer behaviour using the measurement of physiological and neural signals. Her talk will delve into the opportunities that neuromarketing provides for marketers.

Day two – 2nd February 2022 

Daniel Rowles is the CEO of and a Programme Director for Imperial College Business School. He will guide delegates through some of the latest trends in digital marketing. These topics will include influencer marketing, and the latest trends in podcasting and video as well as social media. This is a great opportunity to gain some insight on key trends within the online sphere of marketing.

Ann Stanley is the Founder & Managing Director of Annica Digital who is a renowned expert on search engine marketing. Anne will be discussing all the new and important areas of the digital marketing field to consider in 2022. 

Both sessions are 2 hours long, starting from 12pm, and will offer a Q&A session at the end. This will be a great opportunity to keep on top of marketing trends for 2022 and understand the impact of lockdown on our society’s digital behaviour. At Mackman, we are proud to align closely with CIM best practice, and will be attending both days of the conference to share our findings and key takeaways from the event.

You can find out more about the CIM Digital Marketing Conference and book your place here.