Competitor Insight

Many of the businesses we work with initially view competitive analysis as something underhanded—but in reality, all the information we examine is publicly available.

It’s no different from checking a competitor’s LinkedIn profile or reviewing their advert in an industry magazine. Gaining competitor insight is not about imitation or plagiarism—it’s about building a clearer picture of your market so you can make more informed decisions.

By understanding how your competitors position themselves, who they’re targeting, and how they communicate, you can shape your own marketing strategy to stand out. In fact, this knowledge often reveals gaps or weaknesses in their approach that your business can capitalise on.

Our process begins with desk-based research. One of our experienced researchers identifies key competitors using insights gathered from stakeholder conversations and previous research. We then carry out a detailed review of their digital footprint, including a communications audit and website analysis, to evaluate their online activity.

We assess factors such as tone of voice, target keywords, social media use, and website user experience. The resulting competitive analysis is clearly structured and presented to you.

This insight is then woven into the fabric of your strategy—whether that’s branding, design, or digital marketing—ensuring that every decision is informed by a solid understanding of your competitive landscape.