Organisational Insight

Together with your senior leadership team, our marketing insight specialists will work with you to define organisational objectives and vision & mission statements which provide a guiding hand to all your marketing activities.

Your employees are key stakeholders and from a marketing perspective should be seen as one of the target audiences for your organisational brand. Undertaking regular employee perception and satisfaction surveys is one of the methods we employ to feed into the internal brand insight.

Organisational insight is not just about research, however. At Mackman, we run mission and vision workshops in order to define your business’s goals and articulate them in a way that internal and external stakeholders can buy into. 

Working with a senior member of our team, this collaborative process ensures that you can define your strategic objectives in the medium and long term. 

We also offer internal communications audits, collateral audits, and brand auditing – an understanding of the internal resources available to a brand will ensure that targets, strategies and training plans are all realistic and achievable. 

In essence, marketing is about where you want to be, but it is also about assessing what you currently have. Skill, knowledge or resource gaps will be addressed once identified. 

Mackman marketing specialists support brands by providing staff training or becoming responsible for the provision of more specialist tasks. Other workshops that we provide include objective setting and SWOT analysis. 

These sessions are all about finding out where your business currently stands, analysing where you want to be, and then establishing a clear roadmap to get there. SWOT, standing for Strengths, Weaknesses, Opportunities and Threats, can often demonstrate that threats bring with them new opportunities, while strengths compensate for weaknesses.