BECKETTS EMPLOYEE SERVICES
Financial Services Branding for Becketts
About The Brand
Since 1988, Becketts has been a trusted name in investment management, helping individuals and companies make informed financial decisions.
With decades of expertise and a client-centric ethos, Becketts has cultivated a reputation for excellence and integrity in the financial sector.
Project Overview
Mackman was approached by Becketts to elevate the branding of their Employee Benefits division.
The objective was to create a distinctive, cohesive identity that would resonate with both corporate clients and employees, while showcasing Becketts’ expertise and commitment to delivering value.
We firstly adopted a holistic approach to understanding Becketts’ goals, values, and target audience. This comprehensive insight informed each stage of the creative process, ensuring that every solution was both strategically aligned and impactful.
Central to this effort was the development of a branding system that positioned the Employee Benefits sector as approachable yet professional. By leveraging Becketts’ existing brand identity, we incorporated modern typography, a refined colour palette, and versatile visual elements to maintain consistency while providing the division with a distinct voice within the organisation.
To further humanise the Employee Benefits offering, we conducted a professional brand photography session. These images captured the essence of Becketts’ team, creating an authentic and relatable visual library that reflected the organisation’s values of trust and collaboration.
To support operational efficiency, we developed a suite of templates for presentations, reports, and other marketing materials. These templates streamlined content creation while ensuring brand consistency across all touchpoints.
Collectively, these solutions not only enhanced Becketts’ visual identity but also reinforced their reputation as a trusted partner in investment management.
Bruce Burgoyne
Creative Director,
Mackman Branding & Marketing Agency
“We wanted to create a branding solution that not only reflected Becketts’ professionalism, but also resonated with their audience. We’ve helped them tell their story in a way that’s both compelling and credible.”
Project Outcomes
The project enhanced Beckett’s brand identity and clearly differentiated their Employee Benefits division.
Overall, Becketts is now better positioned to attract and retain clients in a competitive marketplace.
Contact Us Today
For an initial informal discussion with a senior member of our team to discuss our branding services, either complete the contact form or call us on 01787 388 038. We would be interested to discuss your requirements in more depth and how best to move forward.
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