Branding and Website Project - ECPR
The European Consortium for Political Research (ECPR) is a European-focussed scholarly society with a rich heritage, international profile and trusted reputation in the field of politics and international relations. Mackman worked with the ECPR to carry out a re-brand of the organisation to coincide with and help celebrate its 50th anniversary in 2020. More recently, we built on many of the elements developed as part of the organisational rebrand project to create a brand new, standalone blogsite, 'The Loop', for the ECPR to bring together ideas and research from all branches of political science.
We were delighted to win this tender and we were privileged to be selected to work with the ECPR on their anniversary brand refresh. With a wide range of stakeholders to engage with, the project needed a highly collaborative approach. One of the key challenges for the ECPR was the management of consistency when releasing their visual brand to external stakeholders, and providing a selection of professionally prepared templates and document guides both for print and digital mediums.
- The ECPR was founded in 1970 and quickly became the leading European academic association with a mission to advance political science.
- Based in Colchester, Essex, they have over 300 institutional members in nearly 50 countries.
- Since they were established, they have grown a welcoming, diverse, and inclusive international network to help the world understand and benefit from the critical importance of political science.
- The ECPR initially approached Mackman to refresh their brand as part of the 50th anniversary celebrations.
- Mackman worked with the team at ECPR to implement a brand roll-out plan to support the launch and celebration of their anniversary year, with a solid foundation of insight from the many stakeholders within and outside of the organisation.
- Following the rebrand, Mackman designed and implemented 'The Loop', the ECPR's new blog platform.
We were immediately impressed by Mackman's understanding of the unique needs and challenges of our organisation and the collaborative way in which they approached and delivered the project. We were delighted with both the final products and the support provided for the subsequent implementation of all elements across multiple stakeholders and channels.
ECPR
