Renewables, Energy & Environment



Mackman Research was commissioned by a multinational energy company to conduct an employee survey for two North Sea production units and their regional office. The survey included all employing companies and provided in-depth insight into employee satisfaction, engagement, and motivation.

Brand Facts

  • The multinational energy company owns assets based in the North Sea.
  • UK assets include two offshore platforms and a regional office.
  • The multinational energy company employs, or directly manages, about 1,000 people across these UK assets.

Project Facts

  • Employees were randomly selected as part of a stratified sample which considered employing companies and the total employee population across three locations.
  • A mixture of questions and opportunities to comment on ratings allowed for in-depth analysis.
  • Anonymity of results was kept as a priority when writing up the findings report.

The Client

Operating and maintaining offshore energy platforms

The multinational energy company owns assets which are based in the North Sea. The UK-based assets include two offshore platforms and a regional office. The company employs about 1,000 people across the three locations as direct employees and contracted staff in a variety of roles.

Employees were randomly selected via a stratified sampling method which considered the total employee population for both offshore platforms and regional office. The sample aimed to be representative of the key employing companies and the total target number of surveys was 249.

The careful selection process was explained to employees who were informed about the anonymity of their survey data. Mackman Research received calls from employees from the platforms to complete the telephone interview which lasted between 15 minutes and 1 hour. Those in the office scheduled a time using an online calendar and Mackman called employees at their selected time.

There was a mixture of questions which included ratings from 1 to 5, ratings from 1 to 10, and open-ended questions.

The Challenge

The research team were presented with a unique challenge on this project, as it required data to be gathered from employees on shift on an offshore platform. The sampling models had to be adjusted as we attempted to make contact with as many staff members as possible. To increase the response rate, we accommodated rotational shift patterns by staggering our collection. We also contacted staff via email if they were absent. 

The standard of work the team at Mackman have produced has gone above and beyond our expectations. We have been impressed with how smoothly the project has been carried out. The final report and presentation were excellently delivered, and the in-depth findings will be invaluable to our decision-making for future business strategies.

Product Unit Manager

The Results

Key areas which the survey highlighted were:

  1. Details of employees’ satisfaction with their job role
  2. Employees’ engagement with their team
  3. Employees’ perceptions of team leadership and management
  4. Employees’ engagement with the organisation and its values

A total of 192 employees completed the survey and the results were split by platform/office and employing company. For verbatim, results were further grouped by either seniority or how long the employee had worked with the company. The key findings were produced in a detailed report which delivered insight into the satisfaction, motivation, and engagement of employees.

Verbatim showed the reasons behind ratings from employees to provide an in-depth account. 192 employees completed the survey. They were split by employing company, seniority, length of employment with the company, and which production unit or office they were located in. The results have a confidence level of 95% with an interval of +/-4.6%.

What we think

We have enjoyed collaborating with our clients on this substantial project. Mackman Research are confident the findings will assist the multinational energy company in shaping appropriate adjustments to their team engagement strategies. Finding out what employees think is essential to helping increase job satisfaction levels and, therefore, an organisation’s production and progress.

Gemma Mackman, Research Director

Find out more about this research project

Click here to view this case study on the Mackman Research website for more information about the multinational energy company and our insight work with them.