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Mackman Research winners in prestigious national awards
Read more: Mackman Research winners in prestigious national awardsWe are immensely proud to announce that our sister company, Mackman Research, has won an MRS Operations Award in the ‘Best Data Collection – Interviewer Administered’ category for their business support research with Essex County Council. Find out more about the project and the MRS Operations Awards here.
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Connect with Customers Using Insight this Spring
Read more: Connect with Customers Using Insight this SpringAfter a prolonged period in which customers and clients have not been able to interact with businesses in the way that they used to. Therefore, re-establishing that connection through considered and targeted marketing is essential. The best starting point is with insight. We have picked out some of the most beneficial ways you can start…
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How to increase customer lifetime value
Read more: How to increase customer lifetime valueHere are some of our recommendations for building a better customer experience and increasing customer lifetime value. Customer lifetime value: Acquisition vs retention We know it’s cheaper to retain existing customers than acquire new ones. However, despite the fact that the probability of selling to an existing customer is 60-70% compared to 5-20% with a…
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What’s the Value of Gauging Customer Experience?
Read more: What’s the Value of Gauging Customer Experience?86% of buyers are willing to pay more for a great customer experience. Even more than businesses need customers, they need happy customers. Generally, a good customer experience, or ‘CX’, leads to high customer satisfaction, and satisfaction can be directly equated to loyalty. Deliver great customer experience and you can expect your customers to stay…
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The Importance of Customer Retention
Read more: The Importance of Customer RetentionIn any business, no matter the size, acquiring new customers will always be a key part of growth and ongoing profitability. However, retaining existing customers has a vital impact in the form of long-term benefits, comparatively small cost, and maximising return on investment. The importance of customer retention is therefore paramount. In recent years, marketing…
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The Value of Customer Research & Insight
Read more: The Value of Customer Research & InsightWhat is the value of customer research and insight? Often for an established business, it is all too easy to fall into the trap of continuing to offer the same products and services based upon existing assumptions. Whilst you may have been successful to date, markets are moving with increasing speed and as such you…
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What Makes A Good Researcher?
Read more: What Makes A Good Researcher?Research is a vital part of any project, whether you are wanting to look at customer insight or test a hypothesis. Here at Mackman, clients and colleagues frequently ask – what makes a good researcher? So we thought we’d sum up some of the qualities we believe make up a great researcher… Investigative From telephone…
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Housing Association research to make an impact
Read more: Housing Association research to make an impactMackman Research is delighted to have worked with Greenfields Community Housing to deliver the results of their customer service and access survey. Greenfields is a housing provider based in the Braintree district, in Essex. The study was designed to help Greenfields identify areas for future improvement within their communications to their customers and then to…
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Bench mark customer survey results for Specflue
Read more: Bench mark customer survey results for SpecflueThe Mackman Research team is delighted to have delivered the year on year bench mark customer survey results to Specflue, this month. With offices in Suffolk, Devon and West Yorkshire, Specflue is one of the UK’s leading suppliers of flue, chimney and renewable heat products, supplying the UK market since 1992. Specflue recognises the evolving…
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How much data do I need for my research project?
Read more: How much data do I need for my research project?This is a common question people ask us, and one that needs careful consideration. It is important that you get a significant number of people to answer your survey since your survey is vital to the statistical reliability of your research data. But how do you know how many respondents are enough? How big does…
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