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Four successful Norfolk heritage brands
Read more: Four successful Norfolk heritage brandsThe second part of our heritage brands series focuses on Norfolk businesses that have tapped into their successful history to establish customer loyalty and to generate sales. These firms have often remained in the same family. They have had to adapt over time, while retaining the key values that have sustained them over many generations.…
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Four successful Suffolk heritage brands
Read more: Four successful Suffolk heritage brandsA heritage brand is a company that has been around for decades, or perhaps even centuries, and taps into its successful history to establish customer loyalty and to generate sales. The ever-present challenge for these brands is how to continue to satisfy and exceed the expectations of their customers in a fast-moving world, when they…
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East Anglian Firms That Have Successfully Rebranded
Read more: East Anglian Firms That Have Successfully RebrandedAs businesses expand, their goals and aims become clearer. When considering a successful rebrand, any design team needs to take three essential questions into account. Firstly, why does the business need to make a change? Secondly, which elements need to remain constant in order to preserve brand equity? And finally, should the change represent an…
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