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Four successful Norfolk heritage brands
Read more: Four successful Norfolk heritage brandsThe second part of our heritage brands series focuses on Norfolk businesses that have tapped into their successful history to establish customer loyalty and to generate sales. These firms have often remained in the same family. They have had to adapt over time, while retaining the key values that have sustained them over many generations.…
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Marketers in East of England struggle to justify their value in rapidly changing sector
Read more: Marketers in East of England struggle to justify their value in rapidly changing sector• More than half of marketers in the East of England struggle to explain their roles. • Over a third of marketers in region feel colleagues don’t value marketing. • Despite this, marketing is regarded as a critical skill for senior business leaders to possess and is increasingly being used to shape sustainable markets. Confusion…
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East Anglian Firms That Have Successfully Rebranded
Read more: East Anglian Firms That Have Successfully RebrandedAs businesses expand, their goals and aims become clearer. When considering a successful rebrand, any design team needs to take three essential questions into account. Firstly, why does the business need to make a change? Secondly, which elements need to remain constant in order to preserve brand equity? And finally, should the change represent an…
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