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iOS 15 Email Marketing Updates
Read more: iOS 15 Email Marketing UpdatesData and consumer privacy has become a topic facing a heightened prevalence over the last few years. Marketers are now facing a new wave of challenges regarding email marketing. Expected to be released in September, the Apple iOS 15 update is already creating a stir due to the implementation of stronger privacy features. Read on…
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Why do you need a ‘Marketing Mix’?
Read more: Why do you need a ‘Marketing Mix’?Marketing is about where you want to get to, but it’s also about analysing what you have now. A ‘marketing mix’ is made up of 7 Ps which outline the framework for delivering a targeted marketing strategy. In this article, we will be looking at why you should be implementing the 7 Ps and some…
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The business value of video content
Read more: The business value of video contentVideo content has become the stand-out form of content over the last decade for a number of reasons. With the current and projected changes in consumer behaviour and technology, the flexible power of video is shining as a tool of choice for marketers and brands looking attract new customers and boost their business. Find out…
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How Do I Optimise Images On My Website?
Read more: How Do I Optimise Images On My Website?Image optimisation is the process of making sure that any images that appear on a website contribute towards your website’s rank. In addition, those images need to be the smallest file size possible without compromising on their quality. The smaller the image, the faster the page load speed. Using the same tips for website image…
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Low cost Christmas marketing tips for small businesses
Read more: Low cost Christmas marketing tips for small businessesThis year has seen a seismic shift in the number of consumers relying on online shopping. In 2019, the largest segment of the population using online shopping was women aged between 25 and 54, whereas this year, the age bracket has altered towards ages 45 and over. Quantcast data from September shows that 67% of…
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What does ‘good marketing’ look like?
Read more: What does ‘good marketing’ look like?Marketing is often referred to as a broad discipline. Charles Nixon, founder of the Cambridge Marketing College, explained in his book ‘Philosophy’, that marketing extends far beyond just meeting a customer’s needs. It touches every area of a business or organisation and understanding what good marketing is requires an understanding of how it has evolved.…
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Analysing Email Campaigns with Mailchimp
Read more: Analysing Email Campaigns with MailchimpMailchimp is a free to use email marketing service. The software allows you to create and manage mailing lists and campaigns. Getting started with email marketing and analysing email campaigns using Mailchimp is simple, but as your business expands, you will discover that the service continues to grow with you and offer more options. MAILCHIMP…
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Sustainability is key to the 2020s economy
Read more: Sustainability is key to the 2020s economyIn 2019, the penny finally seemed to drop. Drawing inspiration from both ends of the age spectrum by Sir David Attenborough’s wisdom and Greta Thunberg’s conviction, and further agitated by Extinction Rebellion, society reached a tipping point. According to forecasters, environmental sustainability will be to the 2020s what Jazz was to the 1920s. From now…
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Mackman’s New Projects | Summer 2018
Read more: Mackman’s New Projects | Summer 2018Summer 2018 is in full swing, and Mackman are happy to announce a number of exciting new projects and introduce you to our ambitious new clients that we will be working with. Mersea Barns Mersea Barns is an exciting development in East Mersea on the Essex coast. The development, which will include a farm shop…
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How cross-channel is our marketing?
Read more: How cross-channel is our marketing?Econsultancy is a community where the world’s digital marketing and ecommerce professionals meet to sharpen their strategy, source suppliers, get quick answers, compare notes, help each other out and discover how to do everything better online. As members of the Econsultancy, we participate in a number of industry surveys that set to heighten our understanding…
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