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New Client: Kentwell Hall
Read more: New Client: Kentwell HallWe are privileged to have the opportunity to work with the team at Kentwell Hall, Long Melford, to widen the appeal of their gardens for all ages, and to allow visitors to experience the charm of the property in a Covid safe way. With the house being unable to open due to the coronavirus, the…
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What Are Web Stories & How To Take Advantage Of Them?
Read more: What Are Web Stories & How To Take Advantage Of Them?Nearly every platform these days have their own version of “stories” which tend to be short video clips or pictures that disappear after 24 hours. Now Google is helping to bring a similar functionality to the web through their AMP framework. Find out more about web stories and how to use them effectively.
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Fantastic feedback from The Sudbury Society
Read more: Fantastic feedback from The Sudbury SocietyAnother positive review of Mackman’s work, this time from The Sudbury Society. This local charity approached Mackman to refresh their website to serve as a community noticeboard and attract new members to support their valuable work preserving the history and shaping the future of our historic market town.
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Streamline your social media strategy
Read more: Streamline your social media strategyAs a business, it is becoming increasingly easier to manage and curate social media posting using social media management tools. But with all of the options available, where should you start, and what features can help your marketing activity online? Here are some of our favourites.
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Marketing tips for 2021: Kickstart your marketing
Read more: Marketing tips for 2021: Kickstart your marketingMany businesses are setting their sights on 2021 and what lies ahead with a renewed sense of determination and cautious optimism, but in order to make the most of the potential a new year brings, assessment and agility are the two watchwords to keep front of mind. Here are a few of our marketing tips…
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Why Do Keyword Research? A Beginner’s Guide
Read more: Why Do Keyword Research? A Beginner’s GuideOver 3.5 billion searches are made on Google every day. This adds up to around 1.2 trillion searches per year globally. We take you through some of our essential steps for starting keyword research for websites, from exploring search intent through to compiling and refining your list of target keywords.
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How to write high quality case studies
Read more: How to write high quality case studiesA business case study is a piece of content that outlines a customer’s needs, requirements or challenges, and outlines how working with your business solved that particular need. Writing case studies for your business’s website is an ideal way of building trust with potential customers and clients. Showcasing your previous work demonstrates that you can…
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How Do I Optimise Images On My Website?
Read more: How Do I Optimise Images On My Website?Image optimisation is the process of making sure that any images that appear on a website contribute towards your website’s rank. In addition, those images need to be the smallest file size possible without compromising on their quality. The smaller the image, the faster the page load speed. Using the same tips for website image…
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What is Google My Business?
Read more: What is Google My Business?2020 has proved a challenging year for many businesses, and this is particularly true of small and medium sized local enterprises. In the past, a sizeable marketing budget was necessary to establish and maintain an online presence. However, with the advent of out-of-the-box website solutions and an increased focus on shopping local in response to…
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Brands that became everyday words
Read more: Brands that became everyday wordsAround the globe, brands are part of everyday life. However, some brands have become so synonymous with their particular product or service that we now use their names without thinking. Have you ever done a spot of hoovering? Googled some information? Or listened to a song that has been autotuned? All of these words and…
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