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Pay-Per-Click: Your Questions Answered
Read more: Pay-Per-Click: Your Questions AnsweredWhat are the benefits of Pay-Per-Click advertising? Here are some answers to frequently asked questions for those who may be slightly reluctant to get started on a PPC campaign. Looking to get the best results from your new site? Let’s answer your questions on Pay-Per-Click… So… you’ve just launched your new website. The content is great,…
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Finding The Right Partnership For Your Brand
Read more: Finding The Right Partnership For Your BrandWhether you’re looking for, or being asked, to partner with another brand, there are some key questions you need to answer when finding the right partnership. Before you agree to work with them, you need to establish several fundamental points which provide invaluable insight into whether the partnership would be relevant and worthwhile for your…
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Marketing and Branding – What is the Difference?
Read more: Marketing and Branding – What is the Difference?The relationship between marketing and branding is not as complex as some may think. In fact, the two work hand in hand, and one without the other can leave you without a clear strategy. Understanding how marketing and branding differ can better position you to: Firstly, what is marketing? The Chartered Institute of Marketing (CIM)…
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The Challenge of Branding a Startup…
Read more: The Challenge of Branding a Startup…You may think that branding a new startup business or creating an identity for a new product would be easy compared to the process for an existing business. The thought of having a clean slate is so inviting to a designer. However, having an innovative idea is not enough to become an established business. The…
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Now is the time for SMEs to focus on digital marketing
Read more: Now is the time for SMEs to focus on digital marketingUnderstandably, businesses of all sizes are reassessing their digital marketing strategy and budgets in light of the uncertain economic situation. However, companies that are able to invest in digital marketing and boost their local search engine optimisation will reap the benefits of planning for the future, rather than applying the emergency brake to their marketing…
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Responsive web design: why you need it
Read more: Responsive web design: why you need it“Responsive web design” is a term that has been familiar to marketers for a few years now, but what does it mean? More importantly: as the owner of a website, how does it affect you? What is it? Responsive web design simply refers to a site that has been designed to display correctly across multiple devices (desktop,…
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What’s the Value of Gauging Customer Experience?
Read more: What’s the Value of Gauging Customer Experience?86% of buyers are willing to pay more for a great customer experience. Even more than businesses need customers, they need happy customers. Generally, a good customer experience, or ‘CX’, leads to high customer satisfaction, and satisfaction can be directly equated to loyalty. Deliver great customer experience and you can expect your customers to stay…
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Three examples of effective brand purpose in advertising
Read more: Three examples of effective brand purpose in advertisingBrand purpose may seem like an advertising fad, the territory of big businesses with deep pockets. However, consumers are increasingly looking to companies to solve societal issues. Brand purpose can help you to create an agile brand that will stand the test of time. Designer Wally Olins once said, “The intangible value of the brand…
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The Importance of a Brand Identity Toolkit
Read more: The Importance of a Brand Identity ToolkitThink about a ‘brand’. The first thing that sprung to mind was probably a logo, maybe Apple’s or Volkswagen’s. But your brand is so much more than just your logo. Your brand is your identity, comprised of various design elements and communication components. To remain true to your brand, it’s important to establish a brand…
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Email Marketing – Our Top Five Benefits
Read more: Email Marketing – Our Top Five BenefitsDespite there being many popular and powerful communication channels, businesses and brands are still making use of email marketing tools. This is due to email enabling businesses to build brand awareness and reinforce key messages. Email marketing is a highly successful form of marketing in the UK – according to Campaign Monitor, email click-through rates…