Why Your Business Needs a Mission StatementRead more
Mission statements at their very essence set out the market position of your business. They are what defines your business…
A run down of the CIM’s Data-Driven Marketing ConferenceRead more
Missed the CIM’s Data Driven Marketing Conference? Need your Data Driven Marketing fix? We’ve got you covered with our conference run down.
The Do’s and Don’ts of using LinkedIn for your businessRead more
LinkedIn is so much more than a human resources tool. Find out how your business can benefit with our Do’s and Don’ts of creating an effective LinkedIn.
What Makes Your Brand a Success?Read more
Your business is a brand. And your brand identity comes from the heart of your organisation. Before you can work…
Is Your Business Ready for GDPR?Read more
In six months’ time, you will be in the last phase of ensuring your business is ready for the new…
Couples in Business – Paul & Gemma MackmanRead more
Couples in Business – Paul & Gemma Mackman Since 2003 Paul and Gemma Mackman have been running a full-service marketing…
The CIM Autumn Marketing Conference – ColchesterRead more
The 2017 Autumn Marketing Conference will be focused on the significance of data, and the impact of data on marketing strategies – Find out more here.
The CIM Digital Summit 2017 – LondonRead more
The Chartered Institute of Marketing (CIM) is hosting this year’s Digital Summit at the world renowned British Museum in London – Find out more.
Data Protection – What is GDPR and why is it important?Read more
Mackman’s Technical and Operations Director, James, breaks down Europe’s new legal framework for data protection (GDPR) and explains why it is so important.
How To Make Headlines With Your BusinessRead more
Whether you’re working on a niche business publication, a local paper or an international magazine, we have a handy guide on how to make the headlines.
The User’s Needs – How to Tactically Market to your UserRead more
Read our rough guide to understand how you can create and implement realistic marketing strategies that are designed to meet your user’s needs.
Guide – Creating Great Content in 10 WaysRead more
Creating quality content for the web can be tricky, and it’s on everyone’s radar…Here are Mackman’s top 10 timeless tips to get you started!