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Britons: using tech more than we sleep
Read more: Britons: using tech more than we sleepA 2014 study by Ofcom has suggested that Britons spend more time using technology devices than we do sleeping. The results state that, on average, UK adults spend eight hours and 41 minutes using tech (texting, talking, typing, gaming, listening or watching), compared to the average of eight hours and 21 minutes spent sleeping. The…
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New people join the team
Read more: New people join the teamWe are delighted to announce we have welcomed two new additions to our award-winning team. Eliot Houghton and Mil Hare both joined us this month and we wish them every success at Mackman. We’re an ambitious organisation and have doubled in size in the last three years, with a team of 20 now making up…
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EOS – Results of customer perception survey
Read more: EOS – Results of customer perception surveyEOS is the UK’s leading supplier of electrical insulating oils, based at Stanlow, near Ellesmere Port in Cheshire, from where they supply the whole of the UK. The Mackman team are working in collaboration with EOS to provide a strategic marketing plan for the company and the customer survey is the beginning of this substantial…
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New MRS Code of Conduct
Read more: New MRS Code of ConductThe Market Research Society (MRS) has launched and updated a new edition of their Code of Conduct, which will come in to effect on 1st September 2014, and is relevant for market, social and opinion research. The Code is significant to the research industry because it underpins ethical research, best practice guidance, legal instruction and…
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How cross-channel is our marketing?
Read more: How cross-channel is our marketing?Econsultancy is a community where the world’s digital marketing and ecommerce professionals meet to sharpen their strategy, source suppliers, get quick answers, compare notes, help each other out and discover how to do everything better online. As members of the Econsultancy, we participate in a number of industry surveys that set to heighten our understanding…
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Content Marketing: People, Stories and Data
Read more: Content Marketing: People, Stories and DataContent marketing is the ideal method of subtly changing perceptions of your brand by altering points of view over time. “Great content is all about people, stories and data.” The importance of creating and measuring compelling customer-centred stories is paramount when writing content. Content has always been about telling stories, but our access to vast…
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The Original Pantone Book
Read more: The Original Pantone BookThis month in the design studio we have come across the original pantone book, almost three hundred years before The Pantone Colour Guide was created. A Dutch artist named A. Boogert documented all 800 colours through watercolour paints in a book titled ‘Traité des couleurs servant a la peinture a l’eau’, which translates in English to…
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Your life in ‘their’ hands
Read more: Your life in ‘their’ handsWe all know that computers are here to stay. They have been slowly incorporated into our lifestyles over recent decades that we are accustomed to their existence. From using a calculator or making a phone call, right up to keeping your social networks in order, we just accept the computer as part of our lives.…
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Google Panda 4.0 Now Underway
Read more: Google Panda 4.0 Now UnderwayOn the 21st May, Matt Cutts, the head of search spam at Google, announced the Panda 4.0 update was now underway. Within a short time, news from the search engine was shared over 3000 times on Twitter and search marketers were looking to their analytics tools to see what impact it would have. But, what’s…
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Mackman take on Sudbury Fun run!
Read more: Mackman take on Sudbury Fun run!On Friday 18th April, Mackman’s technical department took on the Sudbury fun run. James and Adam both ran the traditional five mile course around Sudbury in just under 40 minutes, ending in Belle Vue Park. James Royce, Technical Lead said, “The Sudbury fun run is renowned for being a busy event, so we made sure to…
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