News and Views from Mackman

  • Digital treasures unearthed after nearly 30 years

    In the news last week was the discovery of 28 digital works of art created by the late artist Andy Warhol as part of a commission for the 1985 launch of the Commodore Amiga (remember those?). The discovery was the culmination of a three year project to recover the contents of files found on floppy…

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  • Happy Brands

    Happy Brands

    We spotted this and thought that you would like it. Recent research by advertising agency Isobel in association with Cog Research reveals the United kingdom’s happiest brands.  Cadbury is ranked the ‘happiest’ brand in the study, ‘Happy Brands’, which asked people to assess brands on a number of ‘happy’ criteria. The study, which ranks Andrex…

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  • Design Trends – Chapter Two

    Design Trends – Chapter Two

    Cards As we’ve talked about previously, behaviour is a big part of any website design. Cards offer the user a quick pin board aesthetic allowing the user to glimpse at a snapshot of the content in the page. Whether the visitor is time precious or just wants to browse, cards offer a playful yet immediate browser experience. Say Cheese We’ve noticed a huge…

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  • Keys Fine Art Auctioneers – Web Design

    Background Keys Fine Art Auctioneers are one of the leading provincial auction houses in the UK. Theyhold regular auctions at their Aylsham salerooms, situated halfway between Norwich andCromer. Sales include weekly Country Auctions, which usually include up to 2000 lots, toregular sales of antiques, fine art, books and collectables. Established in 1953, KeysAuctioneers have grown…

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  • Join the social media club

    These days it seems like everyone and their dog are members of the social media club for individual or business use. If you’re just starting your journey into social media, looking to cement your place or are nervous about joining the club, our starters guide may hold some information to get you started. What is…

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  • Design Trends – Chapter One

    Design Trends – Chapter One

    1: It’s not just about pretty design Websites should be smart first, then wrapped in a designer coat. Over half of any design is design intelligence and usability, not just aesthetics. Once this is established the aesthetic design can be applied. Poorly considered sites result in a unfulfilling experience for the visitor and a disappointing conversion…

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  • Rise of the machines

    It may sound like the stuff of science fiction, but sadly has nothing to do with Arnold Schwarzenegger. The fact is the human race is no longer the dominant species in our world, or at least our online world. A report published last year by Incapsula found that just 38.5% of all internet traffic was…

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  • The Year of Code

    The Year of Code

    Not only is 2014 the year of the Horse but it is also the Year of Code. The Year of Code is a campaign that is encouraging people across the country to learn to program. Targeted mainly within schools, the campaign plans to have programming in the classrooms a mandatory subject for all pupils.Year of…

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  • Keeping research respectful – MRS clamp down on sugging

    CEO of the MRS, Jane Frost has made it clear that there must be a division between what ethical research is and what direct marketing is. Research gets an unfortunate name from a few baddies in the industry who disguise the work they do as customer research. They are often a product marketer falsely pretending…

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  • CIM National Excellence Award Winners

    It’s been a good week at Mackman. Not only are we celebrating our 10th Anniversary this month, but we’ve just won the Marketing Excellence Award in the Education Category at the Chartered Institute of Marketing’s (CIM) national awards ceremony. The award is a significant achievement for us as it was our industry’s governing body judging…

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