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What is social proof and why is it important?
Read more: What is social proof and why is it important?Social proof certainly sounds like another one of those phrases that marketers use to talk about a new cool ‘thing’ that everyone’s doing. In reality, social proof has been part of our sociological make up for thousands of years. Essentially, social proof is a psychological state where people assume the actions of others in an…
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Top Marketing Trends for 2014
Read more: Top Marketing Trends for 2014Top Marketing Trends The staff at Mackman thought that it would be useful to you if we highlighted what we see as some of the top marketing trends for 2014. These trends are not cutting edge or controversial but they are relevant to almost all of the organisations that we come into contact with…
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Finalists in national awards
Read more: Finalists in national awardsThe Chartered Institute of Marketing (CIM) has announced the finalists of its annual awards and we have cause to celebrate! From numerous entries across the country, we’ve made it into the final of the Education category. We put forward an Awareness Campaign for Harlow College. The project involved our research, strategy, design, development and communications teams,…
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Branding Agency? Who needs one?
Read more: Branding Agency? Who needs one?When you discuss branding with a branding agency like ours then the conversation will quickly move on from one of logos and trade marks. Branding and logo are not the same thing although the two are commonly confused. A branding agency will consider a number of branding elements of which the logo is just one:…
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Specflue: customer satisfaction survey
Read more: Specflue: customer satisfaction surveyMackman Research is delighted to have worked with Sudbury based Specflue to complete a bench mark customer satisfaction survey. The study took part at the end of the summer and was commissioned by Specflue to understand and improve the overall quality of customer services at the company. Mackman Research designed a questionnaire on behalf of…
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Google’s Hummingbird Update: What you need to know
Read more: Google’s Hummingbird Update: What you need to knowOn the 27th September, Google confirmed it rolled out a new algorithm, called Hummingbird, just over a month ago. This development is significant as it involves the technology Google uses to look at all the information is has access to and return relevant search results. Hummingbird, named because of its ability to be precise and…
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Training Opportunities at Chelmsford City Showcase 2013
Read more: Training Opportunities at Chelmsford City Showcase 2013Training, business advice and seminars Training, business advice and seminars will be vaialable at the Chelmsford City Showcase for Business held on Wednesday 20th November during Global Entrepreneurship week (GEW). Global Entrepreneurship Week is a large international campaign to promote entrepreneurship and is a vital part of making the UK more entrepreneurial, encouraging more people…
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Marketing Conference in Essex Autumn 2013
Read more: Marketing Conference in Essex Autumn 2013Essex Autumn Marketing Conference This marketing conference is on 23rd October 2013 at Anglia Ruskin University Chelmsford. Aimed at marketers working for charities, the public sector and third sector although this conference has something for marketers from all sectors. It will focus on what ‘good’ marketing looks like, for both not-for-profit organisations and commercial businesses.…
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On your bike…
Read more: On your bike…Our very own Adam Chamberlin is now fully qualified by the British Cycling Association as a cycling coach. Now, this isn’t just your normal cycle down the country path. Adam coaches young people who want to get into racing, helping them develop advanced technical biking skills. The students are aged between 8 – 16 years. They…
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We love it.
Read more: We love it.So, Marmite’s new TV Ad. For those who haven’t spotted it, the Ad features a parody rescue unit recovering “neglected” jars of Marmite, left at the back of cupboards in family kitchens. However, this new campaign has attracted several complaints claiming it “trivialises” the work of the animal welfare protection agencies.Bruce Burgoyne, our Creative Lead…
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