-
Countdown to GDPR: How Will Personal Data be Defined?
Read more: Countdown to GDPR: How Will Personal Data be Defined?The EU designed the new General Data Protection Regulation legislation (GDPR) to give people back control of their personal data. Come the 25th of May, 2018, all businesses will need to review how they collect, store and dispose of data. But how will the GDPR affect how we define personal data? The GDPR defines personal…
-
Countdown to GDPR: Five Steps to Take Today
Read more: Countdown to GDPR: Five Steps to Take TodayGDPR is ages away, right? Not quite. The General Data Protection Regulation (GDPR) is the new legal framework for data protection laws, and is coming into force on the 25th of May, 2018. If this is the first time you’re hearing about the GDPR, head over to our post introducing you to the basics. Non-compliance…
-
Five Things Every Brand Strategy MUST DO
Read more: Five Things Every Brand Strategy MUST DOA powerful, succinct brand strategy should underpin all of your activity. Read on for the definition of a Brand Strategy, and for the 5 things your brand strategy can’t survive without… Brand Strategy Definition: At Mackman our definition of Brand Strategy is: “A document that plans the development of a brand in order to meet its agreed objectives.…
-
Mackman’s Favourite Festive Songs
Read more: Mackman’s Favourite Festive SongsAs we reflect on another fantastic year here at Mackman, and as Christmas draws ever closer, what better opportunity is there to share with you some of our favourite festive songs? James Royce – Technical & Operations Director The Pogues – Fairytale of New York “My current fave has got to be ‘Fairytale of…
-
Why Your Business Needs a Mission Statement
Read more: Why Your Business Needs a Mission StatementMission statements at their very essence set out the market position of your business. They are what defines your business and what sets you apart from your competition. They shouldn’t be taken lightly, or even dismissed as irrelevant. As your business grows, your mission statement will help guide you and inform the path you follow.…
-
The Do’s and Don’ts of using LinkedIn for your business
Read more: The Do’s and Don’ts of using LinkedIn for your businessWith 500 million users, 40% of whom check the platform every day, LinkedIn is so much more than a human resources tool. Your business’s LinkedIn profile is a valuable asset to your business and your strategy. Your company’s LinkedIn profile is the first port of call for many people when researching your business. It’s your…
-
What Makes Your Brand a Success?
Read more: What Makes Your Brand a Success?Your business is a brand. And your brand identity comes from the heart of your organisation. Before you can work to make your brand more successful, you need to have a good understanding of your brand. What is a brand? Brands are as unique as individuals, with similarly complex personalities. It helps to consider a…
-
Is Your Business Ready for GDPR?
Read more: Is Your Business Ready for GDPR?In six months’ time, you will be in the last phase of ensuring your business is ready for the new General Data Protection Regulation legislation. And whilst many businesses might be thinking of adopting a ‘wait and see’ approach, the hefty penalties for non-compliance alone are enough to convince you to start looking at the…
-
Data Protection – What is GDPR and why is it important?
Read more: Data Protection – What is GDPR and why is it important?Many consumers are blasé about giving away personal data without any real understanding of what it will be used for. And also, crucially, who will have it. Well, the time for the deep unknown is nearing an end. As next year sees the start of a new data protection era in Europe. Where the General…
-
How To Make Headlines With Your Business
Read more: How To Make Headlines With Your BusinessA story in a local or national newspaper or mention in a magazine article can put your business on the map, boost sales or promote an event without the cost of advertising. But when you’re busy with the day-to-day business of running your company how do you find the time to grab the attention of…
Telephone 01787 388038
