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Countdown to GDPR: Defining Data Protection Impact Assessments
Read more: Countdown to GDPR: Defining Data Protection Impact AssessmentsLong before the GDPR, the ICO was championing the Data Protection Impact Assessment. Now, thanks to the GDPR what was once good practice will become law. A Data Protection Impact Assessment (DPIAs) is a tool which will help businesses to identify, assess and correct any privacy risks within their data processing practices before data can…
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The Most Distinctive International Women’s Day Campaigns
Read more: The Most Distinctive International Women’s Day CampaignsThe distinctive way brands have chosen to mark International Women’s Day in many ways demonstrates how far we have come. However on the centenary of women’s suffrage, it can highlight just how far we have left to travel. Here’s our selection of the four most distinctive International Women’s Day campaigns. Penguin Waterstones pop-up shop Penguin…
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Countdown to GDPR: How Will Consent Change?
Read more: Countdown to GDPR: How Will Consent Change?Consent is one of the lawful bases for processing data. So what are the GDPR’s changes to consent? And what are the benefits to putting them into practice? Implementing GDPR compliant consent practices can do the following: Give individuals genuine choice Give individuals on-going control over their data make your company transparent and accountable Get…
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Countdown to GDPR: Navigating Transparency
Read more: Countdown to GDPR: Navigating TransparencyTransparency is one of the guiding principles of the new General Data Protection Regulation (GDPR), that is coming into play in May 2018. Data subjects, your audience and consumers, will have the right to know what’s happening to their data and who has it. Article 5 of the General Data Protection Regulation establishes a number…
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Countdown to GDPR: Your Introduction to Accountability
Read more: Countdown to GDPR: Your Introduction to AccountabilityThe GDPR’s new and improved accountability regulations puts the spotlight onto you and your business. Come May 2018, you must demonstrate compliance. A recent ICO survey found that 75% of UK adults do not trust businesses with their data. This staggering figure alone should be enough to tell you why accountability is at the forefront of…
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Can Website Data Really Benefit Your Business?
Read more: Can Website Data Really Benefit Your Business?Every business has goals it would like to achieve, from those pie in the sky ambitions to simply streamlining customer journeys. Any tool that can help to achieve these goals is surely worth its weight in gold, no? What if I told you that you already have this tool: website data. It’s time to stop…
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What is Voice Search and is Your Business Ready for it?
Read more: What is Voice Search and is Your Business Ready for it?Voice search is one of the most important technological advances of recent years; set to shape the future of digital and content marketing as we know it. But how exactly can businesses prepare for the impact this will have on their SEO strategy? First things first, what is voice search? Voice search is speech recognition…
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Countdown to GDPR: How Will Personal Data be Defined?
Read more: Countdown to GDPR: How Will Personal Data be Defined?The EU designed the new General Data Protection Regulation legislation (GDPR) to give people back control of their personal data. Come the 25th of May, 2018, all businesses will need to review how they collect, store and dispose of data. But how will the GDPR affect how we define personal data? The GDPR defines personal…
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Countdown to GDPR: Five Steps to Take Today
Read more: Countdown to GDPR: Five Steps to Take TodayGDPR is ages away, right? Not quite. The General Data Protection Regulation (GDPR) is the new legal framework for data protection laws, and is coming into force on the 25th of May, 2018. If this is the first time you’re hearing about the GDPR, head over to our post introducing you to the basics. Non-compliance…
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Five Things Every Brand Strategy MUST DO
Read more: Five Things Every Brand Strategy MUST DOA powerful, succinct brand strategy should underpin all of your activity. Read on for the definition of a Brand Strategy, and for the 5 things your brand strategy can’t survive without… Brand Strategy Definition: At Mackman our definition of Brand Strategy is: “A document that plans the development of a brand in order to meet its agreed objectives.…
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