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The Five Benefits of Working with Local Charities
Read more: The Five Benefits of Working with Local CharitiesAs a business based in the heart of Sudbury, Suffolk, we encounter a variety of exceptional charities every day. And following a successful workshop at the Suffolk Volunteering Conference to aid Employer Supported Volunteering (ESV), we wanted to share what we believe to be the benefits of working with local charities. There are a whole…
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Why Creating a Tone of Voice Can Benefit Your Content Strategy
Read more: Why Creating a Tone of Voice Can Benefit Your Content StrategyDeveloping a tone of voice for your brand and business may not be on the top of your to-do list, but it is extremely valuable when developing an overall content strategy and communications plan. Because as we all know, creating effective content is not just about what you say, but how you say it. From…
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Countdown to GDPR: The Low Down on Individual Rights
Read more: Countdown to GDPR: The Low Down on Individual RightsYour individual rights have evolved under GDPR. But what impact will this have on your business? As well as introducing new rights, the General Data Protection Regulation (GDPR) will clarify and extend individuals’ rights as they stand currently under the Data Protection Act (DPA). What will individual rights be under the GDPR? And what action will…
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Countdown to GDPR: Defining Data Protection Impact Assessments
Read more: Countdown to GDPR: Defining Data Protection Impact AssessmentsLong before the GDPR, the ICO was championing the Data Protection Impact Assessment. Now, thanks to the GDPR what was once good practice will become law. A Data Protection Impact Assessment (DPIAs) is a tool which will help businesses to identify, assess and correct any privacy risks within their data processing practices before data can…
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The Most Distinctive International Women’s Day Campaigns
Read more: The Most Distinctive International Women’s Day CampaignsThe distinctive way brands have chosen to mark International Women’s Day in many ways demonstrates how far we have come. However on the centenary of women’s suffrage, it can highlight just how far we have left to travel. Here’s our selection of the four most distinctive International Women’s Day campaigns. Penguin Waterstones pop-up shop Penguin…
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Countdown to GDPR: How Will Consent Change?
Read more: Countdown to GDPR: How Will Consent Change?Consent is one of the lawful bases for processing data. So what are the GDPR’s changes to consent? And what are the benefits to putting them into practice? Implementing GDPR compliant consent practices can do the following: Give individuals genuine choice Give individuals on-going control over their data make your company transparent and accountable Get…
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Countdown to GDPR: Navigating Transparency
Read more: Countdown to GDPR: Navigating TransparencyTransparency is one of the guiding principles of the new General Data Protection Regulation (GDPR), that is coming into play in May 2018. Data subjects, your audience and consumers, will have the right to know what’s happening to their data and who has it. Article 5 of the General Data Protection Regulation establishes a number…
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Countdown to GDPR: Your Introduction to Accountability
Read more: Countdown to GDPR: Your Introduction to AccountabilityThe GDPR’s new and improved accountability regulations puts the spotlight onto you and your business. Come May 2018, you must demonstrate compliance. A recent ICO survey found that 75% of UK adults do not trust businesses with their data. This staggering figure alone should be enough to tell you why accountability is at the forefront of…
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Can Website Data Really Benefit Your Business?
Read more: Can Website Data Really Benefit Your Business?Every business has goals it would like to achieve, from those pie in the sky ambitions to simply streamlining customer journeys. Any tool that can help to achieve these goals is surely worth its weight in gold, no? What if I told you that you already have this tool: website data. It’s time to stop…
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What is Voice Search and is Your Business Ready for it?
Read more: What is Voice Search and is Your Business Ready for it?Voice search is one of the most important technological advances of recent years; set to shape the future of digital and content marketing as we know it. But how exactly can businesses prepare for the impact this will have on their SEO strategy? First things first, what is voice search? Voice search is speech recognition…
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