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Twitter & Pinterest Analytics Set to Help Social Marketers
Read more: Twitter & Pinterest Analytics Set to Help Social MarketersTwitter rolled out its new analytics platform this week, allowing businesses to make better use of their Twitter accounts. This came just days after the news that Pinterest too has opened up its analytical offerings to help businesses get the best out of social media. This data can feed into your content strategy, ensuring quality…
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Google Authorship No More
Read more: Google Authorship No MoreGoogle Authorship, introduced in 2011, was intended to link content to the people that created it, by using code to create a rich snippet that displayed a byline and photo of the author. Heavily connected to Google+, this would result in higher search rankings for those authors who had written a larger quantity of more…
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KSL bring fresh design and style to new Cookery School
Read more: KSL bring fresh design and style to new Cookery SchoolSudbury’s Kitchen and Bathroom specialists, Kitchen Showroom Ltd (KSL), are designing a brand new, state of the art cookery school at Baythorne Hall. After four years planning and development, the disused former granary at Baythorne Hall in Halstead, Essex is undergoing a major transformation into a cookery school, kitchen shop and wine tasting and events…
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Britons: using tech more than we sleep
Read more: Britons: using tech more than we sleepA 2014 study by Ofcom has suggested that Britons spend more time using technology devices than we do sleeping. The results state that, on average, UK adults spend eight hours and 41 minutes using tech (texting, talking, typing, gaming, listening or watching), compared to the average of eight hours and 21 minutes spent sleeping. The…
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New people join the team
Read more: New people join the teamWe are delighted to announce we have welcomed two new additions to our award-winning team. Eliot Houghton and Mil Hare both joined us this month and we wish them every success at Mackman. We’re an ambitious organisation and have doubled in size in the last three years, with a team of 20 now making up…
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EOS – Results of customer perception survey
Read more: EOS – Results of customer perception surveyEOS is the UK’s leading supplier of electrical insulating oils, based at Stanlow, near Ellesmere Port in Cheshire, from where they supply the whole of the UK. The Mackman team are working in collaboration with EOS to provide a strategic marketing plan for the company and the customer survey is the beginning of this substantial…
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New MRS Code of Conduct
Read more: New MRS Code of ConductThe Market Research Society (MRS) has launched and updated a new edition of their Code of Conduct, which will come in to effect on 1st September 2014, and is relevant for market, social and opinion research. The Code is significant to the research industry because it underpins ethical research, best practice guidance, legal instruction and…
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How cross-channel is our marketing?
Read more: How cross-channel is our marketing?Econsultancy is a community where the world’s digital marketing and ecommerce professionals meet to sharpen their strategy, source suppliers, get quick answers, compare notes, help each other out and discover how to do everything better online. As members of the Econsultancy, we participate in a number of industry surveys that set to heighten our understanding…
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Content Marketing: People, Stories and Data
Read more: Content Marketing: People, Stories and DataContent marketing is the ideal method of subtly changing perceptions of your brand by altering points of view over time. “Great content is all about people, stories and data.” The importance of creating and measuring compelling customer-centred stories is paramount when writing content. Content has always been about telling stories, but our access to vast…
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The Original Pantone Book
Read more: The Original Pantone BookThis month in the design studio we have come across the original pantone book, almost three hundred years before The Pantone Colour Guide was created. A Dutch artist named A. Boogert documented all 800 colours through watercolour paints in a book titled ‘Traité des couleurs servant a la peinture a l’eau’, which translates in English to…
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