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Google’s latest update: Understanding GA4 and its impact on your marketing
Read more: Google’s latest update: Understanding GA4 and its impact on your marketingAs of 1st July 2023, Google Analytics 4 (GA4) will be the only version of Google Analytics, with UA being retired. This change means that we now must reconsider how we analyse and use data from our analytics to inform our marketing decisions.
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Our Top Phone Photography Tips & Tricks
Read more: Our Top Phone Photography Tips & TricksThis National Photography Month, we wanted to share some of our top phone photography tips to help you maximise your content creation.
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The Power of Long-Form Video
Read more: The Power of Long-Form VideoIn recent years, video has grown to become one of the most popular forms of marketing and advertisement. The use of long-form video in particular has been on the rise in recent years, as brands are recognising the value of longer, more engaging videos. So what is the power of long form video, and how…
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Google Analytics Content Grouping Guide
Read more: Google Analytics Content Grouping GuideContent grouping is an optional feature within Google Analytics that allows you to view your website pages in different groups set by you. By setting up content groupings you gain the ability to view and access trends based on information that is specific and useful to you. Find out how to set up content groupings…
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iOS 15 Email Marketing Updates
Read more: iOS 15 Email Marketing UpdatesData and consumer privacy has become a topic facing a heightened prevalence over the last few years. Marketers are now facing a new wave of challenges regarding email marketing. Expected to be released in September, the Apple iOS 15 update is already creating a stir due to the implementation of stronger privacy features. Read on…
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A Beginner’s Guide To Keyword Research
Read more: A Beginner’s Guide To Keyword ResearchKeywords make up the focal point of your website or blog and provide search engines with context which can be used to assess the relevancy of your content. Keyword research is hugely important for informing a successful content strategy and effectively reaching your target audience – read on to find out how to maximise your…
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Google’s Core Web Vitals Update: What You Need To Know
Read more: Google’s Core Web Vitals Update: What You Need To KnowGoogle’s update to incorporate the Core Web Vitals into their ranking system is on the horizon. The Core Web Vitals affect how your website ranks in search engine results, so it is therefore crucial to make sure your website is performing at its best for desktop and mobile. We take a look at what this…
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Our Top Five Email Marketing Tips
Read more: Our Top Five Email Marketing TipsWith the ongoing increase in the usage of social media, you may wonder whether email marketing is worth investing time into. However, statistics show that email marketing is still the most popular method of customer outreach. So, how can you make the most out of your email marketing and keep your customers interested? Here are…
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Social Media For Small Businesses: A How To Guide
Read more: Social Media For Small Businesses: A How To GuideMany businesses have had to make the drastic transition to operating online or remaining closed during the course of the lockdowns. Small businesses have particularly suffered with the shift to online and some are relying on the ever-present social media more than ever. We have gathered a range of useful tips to help you make…
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What Are Web Stories & How To Take Advantage Of Them?
Read more: What Are Web Stories & How To Take Advantage Of Them?Nearly every platform these days have their own version of “stories” which tend to be short video clips or pictures that disappear after 24 hours. Now Google is helping to bring a similar functionality to the web through their AMP framework. Find out more about web stories and how to use them effectively.
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