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Sustainable Marketing and the Green Claims Code
Read more: Sustainable Marketing and the Green Claims CodeThe sustainable marketing movement is increasingly gaining traction around the world. Sustainable marketing is the philosophy that marketing must drive environmentally conscious behaviour rather than consumerism. Find out more about sustainable marketing here, and the implications of the new Green Claims Code.
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Is it time to refresh your website design?
Read more: Is it time to refresh your website design?Does your website design represent your brand? Does it provide potential customers with an overview of your products or services? Most importantly, do you love your site? If the answer is no to any of these questions, then it’s probably time for an update. Read on to find out how we can help you to…
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Tips For Creating a Brand Name
Read more: Tips For Creating a Brand NameCreating a brand name can be a complex process to produce ideas that are fit for purpose and resonate with stakeholders within and outside of the business, whether that is as part of a brand refresh or building a whole new business. Here are our top tips for creating a future-facing brand name that fits…
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How To Get The Most Out Of Your Marketing Agency
Read more: How To Get The Most Out Of Your Marketing AgencyIf you’re thinking about retaining a full-service marketing agency like Mackman, or are already working with one, or it’s something you’re considering for the future – you’ll want to make sure you’re getting the best from the people you’re working with. We’ve put together a few handy tips to make sure you get the most out…
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Top 5 Tips When Creating Your Brand Logo
Read more: Top 5 Tips When Creating Your Brand LogoThe logo is a crucial element in your overall brand image and identity. In the world we live in today a logo can serve many different purposes, both printed and on screen. A professionally designed logo has the ability to serve its business for years to come, turning prospective customers into long-standing clients. Read here…
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When Corporate Culture Goes Wrong: BrewDog
Read more: When Corporate Culture Goes Wrong: BrewDogHaving a positive corporate culture is crucial for the welfare of both a brand and its employees. Corporate culture refers to how the attitudes, beliefs and values of a company are evident and shared in the organisation. Scottish brewer, BrewDog has made headlines for allegedly creating a toxic workplace culture. Read here for more.
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10 Ways To Use Photography For Your Business
Read more: 10 Ways To Use Photography For Your BusinessThe photos you choose to share say a lot about your brand. Growing your brand’s portfolio of photography for your website and social media can help to improve the perception of your business. For example, if you are using high quality, creative, and brand representative visuals, customers will be more likely to engage with your…
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International Women’s Day At Mackman
Read more: International Women’s Day At MackmanInternational Women’s Day is celebrated every year on the 8th March to raise awareness about gender inequalities worldwide. This year’s theme is ‘Choose to Challenge’ which aims to call out and challenge gender biases and inequality. We spoke to our colleagues here at Mackman about International Women’s Day to find out about what it all…
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How to keep creating during lockdown
Read more: How to keep creating during lockdownOne month into 2021 and the country still finds itself in lockdown, causing many businesses to move back to home-working and self isolation. It can be difficult to maintain focus and stay inspired, not to mention how mentally draining being locked in your house can be. Here are some tips to get you through lockdown…
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Six Tips for Managing a PR Crisis
Read more: Six Tips for Managing a PR CrisisWe’re in an era where news can, and often does, go viral instantly. All organisations, regardless of size, from SMEs to global corporations, need to be prepared to respond to any type of PR crisis quickly and efficiently. The only way to do this properly is by being prepared and having a crisis plan in…
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