Category: Marketing Matters

Developed by PR Smith in the 1990s, the SOSTAC framework provides the perfect blueprint to effectively plan, implement, and evaluate marketing and business efforts. This step-by-step guide explores the SOSTAC framework in detail and outlines how to use it to aid marketing and business planning.

The evolvement of Data Protection Policies, such as GDPR, have affected digital marketing strategies. It is more important than ever for marketers to clearly outline how they plan to process, analyse and use customer data. Find our how your digital marketing after GDPR is affected.

‘Return on Investment’ (ROI) is a well-established method for determining how much profit or loss results after a financial investment. Find out the best ways to improve your social media marketing ROI.

Voice search has become the new way of exploring the internet without having to type anything into a search engine. It is important that businesses optimise their website for voice search to ensure that their content is ranking highly.

Making your business more sustainable is essential for reducing your impact on the environment as well as for cutting costs. Simple initiatives such as setting goals can be one of the first steps to improving your business’s sustainability and increasing brand awareness. Find out our five simple steps here.

It is important to have an awareness of evolving marketing trends to evaluate whether they open opportunities to connect with customers and increase product visibility. Find out more about how to use these trends in longer-term marketing strategies.

Both Brexit and the Covid-19 pandemic have had negative effects on the UK economy with rising inflation, high energy costs, plunging stocks and supply chain issues, which have ultimately led to the current recession. So, how can you recession proof your brand and plan for growth?

When discussing a marketing budget, it is natural to want to spend as little as possible to achieve the best results. Many clients have had their fingers burned in the past with marketing and are therefore reluctant to spend more money on it. Find out our top tips on how to define a marketing budget…