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The Importance of Customer Retention
Read more: The Importance of Customer RetentionIn any business, no matter the size, acquiring new customers will always be a key part of growth and ongoing profitability. However, retaining existing customers has a vital impact in the form of long-term benefits, comparatively small cost, and maximising return on investment. The importance of customer retention is therefore paramount. In recent years, marketing…
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Low Cost Marketing Tips for Micro-Businesses & Start Ups
Read more: Low Cost Marketing Tips for Micro-Businesses & Start UpsThere are as many ways to market a start-up business as there are types of business. From a private airline to a bespoke birthday cake provider to a chicken farm to an engineering company, the list is endless. A few start-ups with ready-made customer bases need no marketing at all. For all the others, we…
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How To Use Video Conferencing Effectively
Read more: How To Use Video Conferencing EffectivelyDue to the current Government advice surrounding COVID-19, many businesses have switched to working from home in an effort to minimise their social contact. However, in order to maintain productivity levels and open communication between colleagues, video conferencing software and online meetings are essential. At Mackman, we have updated our online working facilities to accommodate…
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Restarting Business Growth After Difficult Times
Read more: Restarting Business Growth After Difficult TimesHere in the early Spring of 2020, it is difficult for most companies to feel optimistic and confident about thriving in the future, whilst others will be feeling pretty hopeless about their chances of even surviving an extended period of economic decline. We thought we’d remind everyone of how the combination of consumer research and…
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6 Tips To Mitigate Marketing Risk During Uncertain Times
Read more: 6 Tips To Mitigate Marketing Risk During Uncertain TimesIn uncertain times, some companies decide to cut their marketing investment and other costs, while others choose to continue to build their presence, to generate leads, and to drive growth. Planning to survive or to thrive depends on far too many factors to discuss here, and most beyond marketing matters. For those planning to thrive…
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What can we learn from the first decade of digital domination in marketing?
Read more: What can we learn from the first decade of digital domination in marketing?Have you ever searched for something on Google and been informed by a condescending snake oil salesman that you need to do something so, so obvious and yet so useless, that you want to swear? Here are some examples which are right there, right now if you search for ‘marketing challenges businesses face’. “A single…
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Why should SMEs invest in creativity?
Read more: Why should SMEs invest in creativity?2020 marks a decade of what many people view as the ‘digital era’. Before 2010, handheld devices had more limited functionality, and social media was far less pervasive than it is now. Growing numbers of consumers are using online shopping as their first port of call, while a University of Denmark study has shown that…
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Growth for SMEs in 2020 – Our Five Top Tips
Read more: Growth for SMEs in 2020 – Our Five Top TipsSearch ‘Marketing Trends for 2020’ and many SME owners would think they had stumbled upon a Science Fiction parallel universe. Of course, they would recognise that the development of AI related technologies is moving at an exponential pace and disrupting those high-tech and next generation sectors such as fintech, biosciences and AI with uber budgets…
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How cross-channel is our marketing?
Read more: How cross-channel is our marketing?Econsultancy is a community where the world’s digital marketing and ecommerce professionals meet to sharpen their strategy, source suppliers, get quick answers, compare notes, help each other out and discover how to do everything better online. As members of the Econsultancy, we participate in a number of industry surveys that set to heighten our understanding…
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Top Marketing Trends for 2014
Read more: Top Marketing Trends for 2014Top Marketing Trends The staff at Mackman thought that it would be useful to you if we highlighted what we see as some of the top marketing trends for 2014. These trends are not cutting edge or controversial but they are relevant to almost all of the organisations that we come into contact with…
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