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How to increase traffic to your website

February 28, 2013.

Before prospective customers can convert, they need to be able to find your website. With so many potential options online, it can be overwhelming to narrow down all the tips and tricks available to help you drive customers to your website. Here are some of our top tips to help you increase website traffic.

Optimise your site

Search engine optimisation is an efficient way to drive traffic to your website for free. By investing some time and targeting specific keywords and phrases, your site will gain a healthy ranking in Google's search research. Results can take between 6 to 12 months and key phrases need to be studied to have a higher chance of converting into a visit to your website. Images can help here too, so make sure they have your key phrases in the file names and tags.

Update your site frequently

Your content needs to be relevant, up-to-date and engaging. Interesting articles, news, resources and references will not only build a loyal audience of returning visitors and new followers from referrals, but search engines will also respond well. It shouldn't be too ambitious to plan for one website update a week.

Get social

Social networks are another free way to engage with an audience and drive traffic to your website. With a strategy in place, you can start to build a following of people who you can communicate and engage with.  With a number of different networks available, doing a bit of research in advance can help identify which would be most suitable for your business.

Create quality content people are interested in

The key here is to create content for your website that your audience will find genuinely interesting. If you want to increase the number of visitors to your site, you have to give them a good reason to click on your link - which is where your regular articles, new pieces, resources and offers prove their worth.

Make it clear what you want people to do

Intuitive and obvious calls to action are essential when it comes to converting the traffic that comes your way. Visitors to your site, and search engines, want your site to be accessible and easy to navigate, so make sure you make it clear what you want visitors to do once they've read your article, reviewed your product or seen your case study.

Stay visible

Make sure your website address is part of all your marketing and communication information. It should appear on your business cards, comp slips, letterheads, vehicles or signage. Making sure it stands out is key as this is still a tried and trusted way of increasing the traffic to your website.

Email marketing

This form of communication can be extremely powerful when used in line with best practice methods. Once you've developed a database of email contacts, creating and sending interesting, engaging mailings can be a terrific way of getting people to your website. Special offers and exclusive discounts are good tools to incentivise first time visitors and re-engage visitors who've not come to your site in a while.

Good olD fashioned PR

Getting your business in the news with a positive piece about your company can be an effective way of increasing the traffic to your website. Exposure in the paper, and on newspaper websites, is a great way to generate a bit of buzz about your business.

Local listings

Creating a free Google My Business listing is a quick and simple way of putting your business on the map, literally. When people search for your business, Google will return your location as one of the first results. You can add your company details, images, your logo and a link to your website. You can make your Google My Business listing work even harder for you by inviting people to review your business on the page. Not only does this give you a testimonials feed, but it will also help increase website traffic.

Are you looking to improve your existing website? Or perhaps your current website is no longer fit for purpose? Contact Mackman today on 01787 388038 or email customerservice@mackmangroup.co.uk to speak to one of our friendly team.

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