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If you manage a WordPress website and want to improve your visibility in search engines, Rank Math could become your new best friend.
Rank Math is a powerful SEO plugin designed to help website owners, marketers, and content creators optimise their websites without needing to be SEO experts. At Mackman, we use Rank Math across many client sites as part of our on-page SEO setup—because it balances usability with advanced features that actually help to make an impact.
But what exactly is Rank Math? And how can you use it effectively? Let’s take a closer look.
What Is Rank Math?
Rank Math is a WordPress plugin that helps you optimise your website content for search engines like Google and Bing. It provides real-time suggestions as you write, allowing you to improve your chances of ranking for specific keywords, enhance your metadata, and ensure your technical SEO is in check.
Unlike some other plugins, Rank Math offers many features for free, including keyword tracking, schema markup, 404 monitoring, redirections, and XML sitemaps—all from an intuitive dashboard within WordPress.
Key Features of Rank Math
Even the free version is packed with functionality. Here are some of the most useful tools for beginners:
- SEO Score & Focus Keywords: As you write a blog post or service/product page, Rank Math gives you a score out of 100 based on how well the content is optimised. You can also assign a ‘focus keyword’ to target, and Rank Math will provide actionable tips to improve optimisation.
- Snippet Preview & Meta Editing: You can easily customise how your page appears in Google’s search results (meta title, meta description, and URL), which helps improve click-through rates.
- XML Sitemap Generation: Rank Math creates and maintains your sitemap automatically, making it easier for search engines to crawl and index your site.
- Schema Markup: Schema adds context to your content (e.g., articles, products, events) to help search engines understand and display it more richly.
- 404 Monitor & Redirection Manager: Broken links can harm your SEO. Rank Math helps you track down and fix 404 errors and redirect outdated URLs to new ones.
- Social Sharing Settings: Rank Math allows you to customise how each page or post appears when shared on social platforms such as Facebook or X, including images and descriptions.
How To Use Rank Math
Here’s how to get up and running:
1. Install the Plugin
Go to your WordPress dashboard → Plugins → Add New → Search for “Rank Math SEO.” Click ‘Install’ and then ‘Activate.’
2. Run the Setup Wizard
The setup wizard walks you through key options, such as connecting your Google Search Console account, choosing a sitemap structure, and selecting the type of content you want to optimise.
3. Add Focus Keywords
When editing a page or post, scroll to the Rank Math panel and add your target keyword(s). Use the tips to improve content structure, keyword placement, and readability, and aim to get your score as close to 100 as possible.
4. Configure Titles & Meta Descriptions
Rank Math allows you to customise titles and meta descriptions globally (for all posts, products, etc.) or manually on each page. This is crucial for search engine performance.
5. Use the Content AI (Optional)
Rank Math also offers a premium AI feature that recommends keywords and content suggestions based on your topic. For more advanced SEO strategies, this can be a helpful upgrade.
Is Rank Math Right for You?
For most small to medium-sized organisations using WordPress, Rank Math provides all the essentials in one place—without overwhelming users. Whether you’re writing blog content, launching a new service page, or maintaining a local SEO strategy, Rank Math can help you do it better.
If you’re unsure where to start, Rank Math is a user-friendly entry point. But as with any tool, it works best when paired with strategic thinking.
Need Help With Your SEO?
At Mackman, we specialise in building websites that perform—from beautiful, fast-loading designs to robust technical SEO foundations. We use Rank Math to help our clients get seen and stay competitive in the search results.
Whether you need support setting up Rank Math, optimising your site for keywords, or crafting a full SEO strategy, we’re here to help. Explore our Digital Marketing Services or get in touch to speak to our team.