Mackman and St Peter’s have been announced as finalists for the Best Marketing category at the Norfolk & Suffolk Tourism Awards 2019, sponsored by the East Anglian Daily Times and the Eastern Daily Press.
The Best Marketing award highlights the positive impact that branding and marketing has had on a business or organisation, and recognises the collective work of Mackman and St Peter's in delivering a re-brand of the Grade I listed former church into a cultural and community venue.
Finalists for these awards were announced on Saturday 15th of December, and the awards ceremony is taking place in February, 2019 in Norwich.
Following an unsuccessful Heritage Lottery Fund application in 2017, Mackman worked with St Peter’s to completely refresh, redesign and build a brand identity toolkit and website based upon a new understanding of their potential audience groups. This work transformed the perception of St Peter’s within the community, and attracts international acts to perform in Sudbury. Find out more about this project.
“We are delighted to have been shortlisted for the best marketing category, as it recognises the impact that branding and marketing can have to a voluntary organisation, and the sector as a whole.” Paul Mackman - Managing Director, Mackman
In addition, Mackman supported St Peter's in the development of branded promotional material across a range of key marketing channels for the venue, including poster design, social media logos, banners and more. The Mackman team also continue to support St Peter’s on a pro-bono basis, and take part in volunteering at the wide range of events held throughout the year.
Having launched their new brand and approach to marketing, in March 2018 St Peter’s was awarded an initial £275,000 in funding from the Heritage Lottery Fund in aid of their regeneration project. This regeneration project is due to cost £2.5 million, and will see the building close for a year in 2021, with a re-opening anticipated for the Summer of 2022.
St Peter's is currently in the care of registered charity the Friends of St Peter's (No.271090) and The Churches Conservation Trust (CCT), a national charity that supports historic churches across the country. You can find out more about St Peter's by visiting their website.
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