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Land Rover Monthly

Visitor & exhibitor Perception Survey - Land rover Monthly

Land Rover Monthly magazine is a publication for Land Rover specialists. Land Rover Monthly holds a yearly 3 day weekend show for Land Rover owners and families. The show brings together thousands of Land Rovers of every kind, a large array of trade stands, an autojumble and an arena packed with live action. As well as rare and modified Land Rovers, visitors get the opportunity to drive their vehicles on an off-road course.

Mackman Research was commissioned by Land Rover Monthly (LRM) to conduct a piece of customer research on their behalf. Land Rover Monthly was considering moving their annual Land Rover Show to a new venue and needed to gauge how both traders / exhibitors and visitors would feel about this.

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The Results

A total of 310 visitors and campers completed the online Visitor Survey achieving a confidence level of 95% and a confidence interval of 5.5%. A total of 152 traders and exhibitors took part in the Trade Telephone Survey, achieving a confidence level of 95% and confidence interval of +/-5%.

There was a very good response from both traders / exhibitors and visitors to the LRM research and the findings contained many illuminating and helpful comments. It was very important that we focused on the statistical data of the customer research in order to recognise the survey’s outcomes on-mass. LRM successfully made an informed decision to change the location of the three day Land Rover event and had a bumper successive year, with new visitors attending the renamed Land Rover Max! Show.

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