"Working with Mackman has been a great help with keeping our social media streamlined and up to date. Sarah is very easy to work with and it really felt like she was part of the team."Kate Gray, Commercial Director Regency Security
Regency Security was founded in 1993 by Managing Director, Gary Powers. Due to the exceptionally high level of professionalism expected of its staff, the company has grown to become one of the premier security companies in the UK.
Regency Security offer a range of services including:
Regency Security work for industry leading brands such as Aston Martin, Stonegate Pub Company, JD Wetherspoons and NHS Trusts.
Mackman were approached by Regency Security to assist with its social media offering. Regency Security had a presence on Twitter, Facebook and LinkedIn, however communication on these platforms lacked objective driven content and the frequency of posts was inconsistent.
We worked with Regency Security to clarify their business objectives, such as increasing brand awareness and staff retention and identify the key audience groups they were looking to communicate with through social media.
From here, we were able to work collaboratively to develop a content strategy and implement more regular and consistent social media posts, that were relevant to their specific target audience and what the organisation was looking to achieve in the long-term.
During this period, a social media management tool was set up to assist with scheduling of messages, as well as assistance to Regency Security with continuous content planning and generation.
We were able to measure the success of our social media support through Google Analytics. This indicated that since Regency Security had acquired Mackman's social media support, there has been a 55% increase in web page views, 31% increase in average duration on site and a 50% increase in sessions on the site that have come from social media.
Sarah Nagra, Client Lead said,
“In order to implement social media marketing and manage social media accounts on behalf of clients, we really have to get under the skin of the organisation. It was really enjoyable to learn about Regency Security and the security industry as a whole. It's great to see their social media profiles develop and help the organisation use best practice social media techniques that we know achieve significant, positive results.”
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