SatinHaus
Full-Service Branding, Marketing & Digital Programme for a Paint Start Up Brand
About The Brand

SatinHaus has been developed by Jacob’s Paint Limited, a mother and daughter team, Janet and Frankie.
Alongside their established decorating business, Jacobs & Jacobs Interior Finishes, they identified an opportunity to introduce a specialist kitchen cupboard and furniture paint to the market.
Their practical, hands-on experience provided a strong foundation for product development. However, launching SatinHaus as a distinct, product-led brand required clear positioning, a defined identity, and a structured route to market.
Brand Identity • Product Packaging Design • Copywriting • Video Production • Brand Photography • E-commerce Website Development • Content Strategy • Social Media Management • Email Marketing




Frankie Jacobs, Co-founder, SatinHaus
“Mackman guided us every step of the way, offering expert advice and support that really put our minds at ease. From sharing our story to seeing our product published online, they made the whole launch process straightforward and enjoyable.”
Project Overview
Our work with SatinHaus was delivered as a fully integrated branding, marketing and digital programme.
We began by working closely with Janet and Frankie to define the foundations of their new brand. Through structured workshops, we established the mission, vision, and values, shaping a clear positioning that differentiated SatinHaus while aligning with the expertise behind it.
This strategic clarity was then translated into a distinctive visual identity. The brand was designed to reflect quality and craftsmanship, and was applied consistently across all touchpoints, from product packaging and paint sample cards through to printed materials and digital assets.
With the brand established, we designed and developed a WordPress e-commerce website to support both visibility and sales. The site was informed by detailed competitor analysis and keyword research, ensuring it was strategically positioned within the market. Every element, from site structure to content, was designed to guide users from discovery through to purchase.
Content creation played a central role in bringing the brand to life. Through a combination of written copy, photography, and video production, we created a cohesive and engaging experience that communicated both the product benefits and the expertise behind the business.
To support the launch, we implemented a coordinated programme of social media and email marketing activity. Alongside this, we provided digital training to ensure Janet and Frankie had the confidence and capability to manage and grow their presence.




Bruce Burgoyne, Creative Director, Mackman
“The strongest brands are built on clarity and consistency. Every decision we made for SatinHaus, from brand positioning and packaging to digital experience and content, was designed to create confidence, build recognition, and give the business a platform for sustainable growth.”



Project Outcomes
SatinHaus has entered the market with a clear sense of identity and a strong, professional presence.
The brand now benefits from consistent packaging, high-quality materials, and a visual identity that reflects its positioning and expertise.
The e-commerce website provides a robust commercial foundation. Built with SEO in mind and structured around user behaviour, it supports both discoverability and conversion, ensuring the brand is well positioned to attract and engage its target audiences.
The launch activity has created early momentum across key channels, while the training provided has equipped the team with the skills to manage their digital marketing activity with confidence and consistency.
With a strong foundation now in place, SatinHaus is well positioned for growth. We look forward to continuing to support SatinHaus with ongoing collaboration across technical SEO and paid media advertising to build continuous visibility, drive targeted traffic, and support the business as it scales.




Frankie Jacobs, Co-founder, SatinHaus
“Mackman genuinely cared about achieving the best possible outcome for our business, and I honestly couldn’t imagine a better partner to work with.”
Planning a new product launch? We’d love to hear from you. Get in touch to discover how Mackman can support your brand, marketing, and digital journey.
To purchase SatinHaus paint, please visit the SatinHaus website.

Contact Us Today
For an initial informal discussion with a senior member of our team to discuss our branding services, either complete the contact form or call us on 01787 388 038. We would be interested to discuss your requirements in more depth and how best to move forward.
Our Work





