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Project logo & website platform

Human Rights, Big Data and Technology Project

“We were most pleased with the branding and design of the website as it created a unique, recognisable identity for the Project that brought together the key themes and captured our key design principles.”

Catherine Kent – Project Officer

The Client

Housed at the Human Rights Centre of the University of Essex and funded by the ESRC and the University of Essex, the Human Rights, Big Data and Technology Project considers both the challenges to and opportunities for human rights presented by big data and associated technologies.

The Challenge

  • Map and analyse the challenges and opportunities of the use of technology and big data from a human rights perspective;
  • Consider whether fundamental human rights concepts and approaches need to be updated and adapted to meet the new realities of technology in the era of big data; and,
  • Develop good practice guidelines on technology, big data and human rights and propose remedies and regulatory responses from a rights-based perspective.
  • The Human Rights, Big Data and Technology Project approached Mackman to deliver a website and logo solution based on a very specific budget and a tight time scale.

Time scale:

  • Website and logo design to be approved by 18th December 2015
  • Staging site delivered for testing by 18th January 2016
  • Content population by the Project by week commencing 1st February 2016
  • Final amendments by week commencing 15th February 2016
  • The new logo to be produced and website to be fully tested, functioning and live by 29th February 2016.

The official launch of the Project was due to take place on Wednesday 2nd of March 2016 at the British Academy in London, so sticking to this time scale was of utmost importance.

Website objectives:

  • To be a window to the project and to help the team engage with the project’s stakeholder communities, practitioners, academics and the public.
  • To be the main vehicle with which to share and demonstrate the impact of the project, through the use of a wide range of outputs and tools

What we did

The logo design needed to capture the project aims and focus areas, and to fit in with the design principles of the website. The logo also needed to incorporate the key themes of human rights and technology in a way that is sophisticated, clean and engaging.

In addition to the new project logo, the Project also specified that logos from the ESRC and the University’s Human Rights Centre must be displayed prominently on the website and in line with each group's identity guidelines.

What we achieved

  • Delivered on time
  • Delivered to budget

Statistics in first month of launch:

  • Sessions – 310
  • Number of individual users (visitors) – 165
  • Average session duration – 00:06:21
  • Desktop – 71.94%
  • Tablet – 14.19%
  • Mobile – 13.87%
What Our Clients Say
We knew straight away that we wanted Mackman to be the brand agency to work with us on our project. We were given a real sense of confidence that they would do a great job and we were not proved wrong. We look forward to ‘growing together’ over years to come.
Jane Cotton, Board Director - ILECS (International Lift Consultants)

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