“We were most pleased with the branding and design of the website as it created a unique, recognisable identity for the Project that brought together the key themes and captured our key design principles.”Catherine Kent – Project Officer
Housed at the Human Rights Centre of the University of Essex and funded by the ESRC and the University of Essex, the Human Rights, Big Data and Technology Project considers both the challenges to and opportunities for human rights presented by big data and associated technologies.
The official launch of the Project was due to take place on Wednesday 2nd of March 2016 at the British Academy in London, so sticking to this time scale was of utmost importance.
The logo design needed to capture the project aims and focus areas, and to fit in with the design principles of the website. The logo also needed to incorporate the key themes of human rights and technology in a way that is sophisticated, clean and engaging.
In addition to the new project logo, the Project also specified that logos from the ESRC and the University’s Human Rights Centre must be displayed prominently on the website and in line with each group's identity guidelines.
Statistics in first month of launch:
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