Posts tagged with ‘Brand Strategy’

  • Apr032020
    Row of different coloured houses

    House of Brands or a Branded House?

    If the terms ‘House of Brands’ and ‘Branded House’ are not familiar to you, this piece is designed to help…

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  • Apr012020
    Coffee cup in a city cafe

    A guide to the importance of the Experience Economy

    It is now more than 20 years since B. Joseph Pine II and James H. Gilmore, co-founders of Strategic Horizons LLP, first…

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  • Mar262020
    Name stickers illustrating the importance of brand names

    How To Create A New Brand Name

    At this time in early Spring 2020, it is clear that a number of businesses, large and small, are being…

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  • Mar172020
    Sandersons brand identity on mobile and desktop

    Why is brand development important for your business?

    It’s possible to brand virtually anything, from people to companies, products to services. Brand development is a process with several…

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  • Sep242018
    Marketing Matters - Marketing & Branding - What is the Difference?

    Marketing & Branding – What is the Difference?

    The relationship between marketing and branding is not as complex as some may think. In fact, the two work hand…

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  • Jan052018
    Mackman Blog - Five things every brand strategy must do

    Five Things Every Brand Strategy MUST DO

    A powerful, succinct brand strategy should underpin all of your activity. Read on for the definition of a Brand Strategy, and…

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  • Aug082014
    Mackman Blog - The Challenge of Branding a Startup

    The Challenge of Branding a Startup…

    We talk through some challenges faced when branding a new business, and walk through some simple steps to help formulate a brand strategy.

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