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What is Google My Business?
Read more: What is Google My Business?2020 has proved a challenging year for many businesses, and this is particularly true of small and medium sized local enterprises. In the past, a sizeable marketing budget was necessary to establish and maintain an online presence. However, with the advent of out-of-the-box website solutions and an increased focus on shopping local in response to…
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Brands that became everyday words
Read more: Brands that became everyday wordsAround the globe, brands are part of everyday life. However, some brands have become so synonymous with their particular product or service that we now use their names without thinking. Have you ever done a spot of hoovering? Googled some information? Or listened to a song that has been autotuned? All of these words and…
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Why does tone of voice matter?
Read more: Why does tone of voice matter?As human beings, we naturally adapt the way in which we speak to suit our audience and the situation we are in. This modulation makes sure that the message of what we are saying gets across to the listener in a way that is appropriate for their status and relationship with you, the speaker. With…
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How to write a useful FAQ page
Read more: How to write a useful FAQ pageFAQs, or Frequently Asked Questions, allow you to pre-emptively troubleshoot any concerns or problems that your website’s users need solving. By adding a page or a section to your website that addresses user need, you will increase customer loyalty and ensure that you are encouraging users to convert wherever possible.
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What is link building, and why is it important?
Read more: What is link building, and why is it important?To those outside of the marketing or digital professions, understanding the Google algorithm can seem like mystical, guarded knowledge. The seemingly ever-evolving ranking factors that affect your search engine ranking position are not just the realm of digital marketers, however. According to a survey by SEMRush, the search engine optimisation software, 67% of marketers say…
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How to design an effective contact page that drives conversions
Read more: How to design an effective contact page that drives conversionsIn the not-too-distant past, if a customer was looking to engage the services of a business, they would have looked them up in the Yellow Pages, or perhaps have contacted the number shown on printed advertising. However, in the digital age, customers expect to be able to get in touch with a business quickly and…
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Low cost Christmas marketing tips for small businesses
Read more: Low cost Christmas marketing tips for small businessesThis year has seen a seismic shift in the number of consumers relying on online shopping. In 2019, the largest segment of the population using online shopping was women aged between 25 and 54, whereas this year, the age bracket has altered towards ages 45 and over. Quantcast data from September shows that 67% of…
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How to create a contact form that converts
Read more: How to create a contact form that convertsContact forms are an essential component of any website’s contact page. They allow users to quickly and easily get in touch with you at all hours of the day, and a positive experience may influence their willingness to convert. Here is our short guide to creating a contact form that aids conversion and offers a…
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New branding and website for Community Land Trust
Read more: New branding and website for Community Land TrustLeiston Community Land Trust, or Leiston CLT, is a not for profit organisation started by a small group of Leiston residents. They identified a real need to regenerate the town centre whilst at the same time building on the rich heritage of a unique, former industrial engineering Suffolk town. The CLT approached Mackman to craft…
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A Beginner’s Guide to Website Data
Read more: A Beginner’s Guide to Website DataEvery business has goals it would like to achieve, from those pie in the sky ambitions to simply streamlining the stationery order. Any tool that can help to achieve these goals is surely worth its weight in gold. So why are you ignoring your website data? Because website data is meaningless? On its own, maybe.…
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