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Streamline your social media strategy
Read more: Streamline your social media strategyAs a business, it is becoming increasingly easier to manage and curate social media posting using social media management tools. But with all of the options available, where should you start, and what features can help your marketing activity online? Here are some of our favourites.
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Marketing tips for 2021: Kickstart your marketing
Read more: Marketing tips for 2021: Kickstart your marketingMany businesses are setting their sights on 2021 and what lies ahead with a renewed sense of determination and cautious optimism, but in order to make the most of the potential a new year brings, assessment and agility are the two watchwords to keep front of mind. Here are a few of our marketing tips…
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Why Do Keyword Research? A Beginner’s Guide
Read more: Why Do Keyword Research? A Beginner’s GuideOver 3.5 billion searches are made on Google every day. This adds up to around 1.2 trillion searches per year globally. We take you through some of our essential steps for starting keyword research for websites, from exploring search intent through to compiling and refining your list of target keywords.
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How to write high quality case studies
Read more: How to write high quality case studiesA business case study is a piece of content that outlines a customer’s needs, requirements or challenges, and outlines how working with your business solved that particular need. Writing case studies for your business’s website is an ideal way of building trust with potential customers and clients. Showcasing your previous work demonstrates that you can…
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How Do I Optimise Images On My Website?
Read more: How Do I Optimise Images On My Website?Image optimisation is the process of making sure that any images that appear on a website contribute towards your website’s rank. In addition, those images need to be the smallest file size possible without compromising on their quality. The smaller the image, the faster the page load speed. Using the same tips for website image…
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What is Google My Business?
Read more: What is Google My Business?2020 has proved a challenging year for many businesses, and this is particularly true of small and medium sized local enterprises. In the past, a sizeable marketing budget was necessary to establish and maintain an online presence. However, with the advent of out-of-the-box website solutions and an increased focus on shopping local in response to…
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Brands that became everyday words
Read more: Brands that became everyday wordsAround the globe, brands are part of everyday life. However, some brands have become so synonymous with their particular product or service that we now use their names without thinking. Have you ever done a spot of hoovering? Googled some information? Or listened to a song that has been autotuned? All of these words and…
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Why does tone of voice matter?
Read more: Why does tone of voice matter?As human beings, we naturally adapt the way in which we speak to suit our audience and the situation we are in. This modulation makes sure that the message of what we are saying gets across to the listener in a way that is appropriate for their status and relationship with you, the speaker. With…
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How to write a useful FAQ page
Read more: How to write a useful FAQ pageFAQs, or Frequently Asked Questions, allow you to pre-emptively troubleshoot any concerns or problems that your website’s users need solving. By adding a page or a section to your website that addresses user need, you will increase customer loyalty and ensure that you are encouraging users to convert wherever possible.
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What is link building, and why is it important?
Read more: What is link building, and why is it important?To those outside of the marketing or digital professions, understanding the Google algorithm can seem like mystical, guarded knowledge. The seemingly ever-evolving ranking factors that affect your search engine ranking position are not just the realm of digital marketers, however. According to a survey by SEMRush, the search engine optimisation software, 67% of marketers say…
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