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What are the three pillars of content marketing?
Read more: What are the three pillars of content marketing?When planning your content marketing, strategy is key in order to get the most out of the time you invest in writing, reworking and sharing content. Follow our simple checklist every time you plan a piece of content to maximise your efficiency and enable your customers to derive the most value from the content they…
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Our Top Five Email Marketing Tips
Read more: Our Top Five Email Marketing TipsWith the ongoing increase in the usage of social media, you may wonder whether email marketing is worth investing time into. However, statistics show that email marketing is still the most popular method of customer outreach. So, how can you make the most out of your email marketing and keep your customers interested? Here are…
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New Client: New Vic Theatre
Read more: New Client: New Vic TheatreMackman is working with the New Vic Theatre to produce an interactive video solution for their ‘Unite: It’s Not As Simple As Black & White’ project. The project is a New Vic Borderlines initiative in collaboration with Mackman, Port Vale FC Foundation Trust & Sporting Communities CIC. It aims to use the arts, technology &…
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10 Ways To Use Photography For Your Business
Read more: 10 Ways To Use Photography For Your BusinessThe photos you choose to share say a lot about your brand. Growing your brand’s portfolio of photography for your website and social media can help to improve the perception of your business. For example, if you are using high quality, creative, and brand representative visuals, customers will be more likely to engage with your…
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The Rise of Content During COVID-19
Read more: The Rise of Content During COVID-19As we transition into a new year of COVID-19 dominating the headlines, its impact on our daily lives remains substantial. While many companies had already become increasingly dependent upon new media and technologies pre-pandemic, the effects of coronavirus appear to have catalysed a further escalation in this evolution. Read more on the implications of COVID-19…
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New Project: ILECS
Read more: New Project: ILECSWe are pleased to announce that Mackman is continuing to work with ILECS, the international lift and escalator consultants. We previously worked with ILECS on a full service brand development project, and since then, they have gone from strength to strength. We are delighted to be supporting them further. Find out more about our latest…
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Social Media For Small Businesses: A How To Guide
Read more: Social Media For Small Businesses: A How To GuideMany businesses have had to make the drastic transition to operating online or remaining closed during the course of the lockdowns. Small businesses have particularly suffered with the shift to online and some are relying on the ever-present social media more than ever. We have gathered a range of useful tips to help you make…
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International Women’s Day At Mackman
Read more: International Women’s Day At MackmanInternational Women’s Day is celebrated every year on the 8th March to raise awareness about gender inequalities worldwide. This year’s theme is ‘Choose to Challenge’ which aims to call out and challenge gender biases and inequality. We spoke to our colleagues here at Mackman about International Women’s Day to find out about what it all…
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Connect with Customer Insight this Spring
Read more: Connect with Customer Insight this SpringAfter a prolonged period in which customers and clients have not been able to interact with businesses in the way that they used to. Therefore, re-establishing that connection through considered and targeted marketing is essential. The best starting point is with insight. We have picked out some of the most beneficial ways you can start…
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Selecting A Font For Your Brand
Read more: Selecting A Font For Your BrandFrom the beginning of a branding project to the development and growth of a brand’s voice, font choice and typography plays an important role in the overall image and tone of your business. Selecting the perfect font and maintaining a strong typographic combination is essential. Fonts can be daunting if you don’t know where to…
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