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How to Brief A Creative Agency
Read more: How to Brief A Creative AgencyNobody wants to feel like they are communicating back and forth with no end goal in sight. This is why it is important to deliver a brief that is tailored for your designer. An effective brief is one that has a clear idea and gives an obvious direction to the design process. Not only is…
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What are the benefits of customer segmentation?
Read more: What are the benefits of customer segmentation?Segmentation is a way to focus your resources to target a specific group of people. Segmenting your audience can save your business time and money by allowing you to target the right people with the right content, and demonstrate to your audience that you view them as individuals with distinctive needs. Find out more here.
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The business value of video content
Read more: The business value of video contentVideo content has become the stand-out form of content over the last decade for a number of reasons. With the current and projected changes in consumer behaviour and technology, the flexible power of video is shining as a tool of choice for marketers and brands looking attract new customers and boost their business. Find out…
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Google’s Core Web Vitals Update: What You Need To Know
Read more: Google’s Core Web Vitals Update: What You Need To KnowGoogle’s update to incorporate the Core Web Vitals into their ranking system is on the horizon. The Core Web Vitals affect how your website ranks in search engine results, so it is therefore crucial to make sure your website is performing at its best for desktop and mobile. We take a look at what this…
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What are the three pillars of content marketing?
Read more: What are the three pillars of content marketing?When planning your content marketing, strategy is key in order to get the most out of the time you invest in writing, reworking and sharing content. Follow our simple checklist every time you plan a piece of content to maximise your efficiency and enable your customers to derive the most value from the content they…
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Our Top Five Email Marketing Tips
Read more: Our Top Five Email Marketing TipsWith the ongoing increase in the usage of social media, you may wonder whether email marketing is worth investing time into. However, statistics show that email marketing is still the most popular method of customer outreach. So, how can you make the most out of your email marketing and keep your customers interested? Here are…
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New Client: New Vic Theatre
Read more: New Client: New Vic TheatreMackman is working with the New Vic Theatre to produce an interactive video solution for their ‘Unite: It’s Not As Simple As Black & White’ project. The project is a New Vic Borderlines initiative in collaboration with Mackman, Port Vale FC Foundation Trust & Sporting Communities CIC. It aims to use the arts, technology &…
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10 Ways To Use Photography For Your Business
Read more: 10 Ways To Use Photography For Your BusinessThe photos you choose to share say a lot about your brand. Growing your brand’s portfolio of photography for your website and social media can help to improve the perception of your business. For example, if you are using high quality, creative, and brand representative visuals, customers will be more likely to engage with your…
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The Rise of Content During COVID-19
Read more: The Rise of Content During COVID-19As we transition into a new year of COVID-19 dominating the headlines, its impact on our daily lives remains substantial. While many companies had already become increasingly dependent upon new media and technologies pre-pandemic, the effects of coronavirus appear to have catalysed a further escalation in this evolution. Read more on the implications of COVID-19…
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New Project: ILECS
Read more: New Project: ILECSWe are pleased to announce that Mackman is continuing to work with ILECS, the international lift and escalator consultants. We previously worked with ILECS on a full service brand development project, and since then, they have gone from strength to strength. We are delighted to be supporting them further. Find out more about our latest…
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