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The Power of Long-Form Video
Read more: The Power of Long-Form VideoIn recent years, video has grown to become one of the most popular forms of marketing and advertisement. The use of long-form video in particular has been on the rise in recent years, as brands are recognising the value of longer, more engaging videos. So what is the power of long form video, and how…
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What is Ethical Marketing?
Read more: What is Ethical Marketing?Ethical Marketing refers to the process by which companies market their goods and services by focusing not only on how their products benefit customers, but also how they benefit society and socially responsible or environmental causes. Find out how ethical marketing can be implemented in your organisation here.
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How To Improve Content Readability
Read more: How To Improve Content ReadabilityWe hear the term ‘readability’ a lot as content writers, but what does ‘readability’ actually mean? This article covers how we define readability, how you can implement strategies into your writing to improve its readability, and how to compromise on both complexity and simplicity to produce readable content. Find out our top tips here.
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Why Use WordPress?
Read more: Why Use WordPress?WordPress is the perfect online platform for supporting your business’s growth, and by partnering with a WordPress specialist agency such as Mackman, you can be sure that your website is powered by a robust foundation that offers virtually unlimited possibilities for lead generation and capture. Find out more.
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Is it time to refresh your website design?
Read more: Is it time to refresh your website design?Does your website design represent your brand? Does it provide potential customers with an overview of your products or services? Most importantly, do you love your site? If the answer is no to any of these questions, then it’s probably time for an update. Read on to find out how we can help you to…
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The Kickstart Scheme at Mackman
Read more: The Kickstart Scheme at MackmanAs we approach the end of summer, we are saying goodbye to our Content and Communications Interns, Joe and Holly. They have been a valuable addition to the team at Mackman, and we wish them every success in their future. Read how they describe their experience and what they will take away with them in…
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Tips For Creating a Brand Name
Read more: Tips For Creating a Brand NameCreating a brand name can be a complex process to produce ideas that are fit for purpose and resonate with stakeholders within and outside of the business, whether that is as part of a brand refresh or building a whole new business. Here are our top tips for creating a future-facing brand name that fits…
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Why do marketing metrics matter?
Read more: Why do marketing metrics matter?Running any marketing campaign requires an investment of time and money, therefore replicating the success of effective campaigns and discounting ineffective ones is key to streamlining your process. Measuring the success of your marketing communications drives your strategy forward so that you can determine what works for you.
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Google Analytics Content Grouping Guide
Read more: Google Analytics Content Grouping GuideContent grouping is an optional feature within Google Analytics that allows you to view your website pages in different groups set by you. By setting up content groupings you gain the ability to view and access trends based on information that is specific and useful to you. Find out how to set up content groupings…
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Social Listening & Why It’s Important
Read more: Social Listening & Why It’s ImportantSocial listening has become a valuable tool for brands to gather rich insight on their customers and competitors, and can also assist with crisis management. Social listening provides data that can then be used to inform your brand strategy through digital monitoring. This is especially so when introducing sentiment analysis. Read more.
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