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Is it time to refresh your website design?
Read more: Is it time to refresh your website design?Does your website design represent your brand? Does it provide potential customers with an overview of your products or services? Most importantly, do you love your site? If the answer is no to any of these questions, then it’s probably time for an update. Read on to find out how we can help you to…
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The Kickstart Scheme at Mackman
Read more: The Kickstart Scheme at MackmanAs we approach the end of summer, we are saying goodbye to our Content and Communications Interns, Joe and Holly. They have been a valuable addition to the team at Mackman, and we wish them every success in their future. Read how they describe their experience and what they will take away with them in…
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Tips For Creating a Brand Name
Read more: Tips For Creating a Brand NameCreating a brand name can be a complex process to produce ideas that are fit for purpose and resonate with stakeholders within and outside of the business, whether that is as part of a brand refresh or building a whole new business. Here are our top tips for creating a future-facing brand name that fits…
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Why do marketing metrics matter?
Read more: Why do marketing metrics matter?Running any marketing campaign requires an investment of time and money, therefore replicating the success of effective campaigns and discounting ineffective ones is key to streamlining your process. Measuring the success of your marketing communications drives your strategy forward so that you can determine what works for you.
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Google Analytics Content Grouping Guide
Read more: Google Analytics Content Grouping GuideContent grouping is an optional feature within Google Analytics that allows you to view your website pages in different groups set by you. By setting up content groupings you gain the ability to view and access trends based on information that is specific and useful to you. Find out how to set up content groupings…
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Social Listening & Why It’s Important
Read more: Social Listening & Why It’s ImportantSocial listening has become a valuable tool for brands to gather rich insight on their customers and competitors, and can also assist with crisis management. Social listening provides data that can then be used to inform your brand strategy through digital monitoring. This is especially so when introducing sentiment analysis. Read more.
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How To Get The Most Out Of Your Marketing Agency
Read more: How To Get The Most Out Of Your Marketing AgencyIf you’re thinking about retaining a full-service marketing agency, are already working with one, or are considering doing so in the future, understanding how to get the most out of your marketing agency can make a significant difference to the results you achieve. A successful agency partnership is built on collaboration, clear communication and shared…
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Should My Business Use Emojis?
Read more: Should My Business Use Emojis?Emojis have become engrained into our modern landscape and have become one of the most universally recognised ways of communicating. The visual nature and common associations of emotions enhances the tone of your content in a direct manner. However, their usefulness for businesses will vary upon the industry. Read here for more.
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How to use Hashtags
Read more: How to use HashtagsHashtags are a key component of any company’s social media strategy. No matter which social platforms you use, understanding how to use hashtags can add a significant boost to your brand’s online engagement. Find out more about how to make the best use of hashtags, and their importance in a social media strategy, here.
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Top 5 Tips When Creating Your Brand Logo
Read more: Top 5 Tips When Creating Your Brand LogoThe logo is a crucial element in your overall brand image and identity. In the world we live in today a logo can serve many different purposes, both printed and on screen. A professionally designed logo has the ability to serve its business for years to come, turning prospective customers into long-standing clients. Read here…
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