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Why do marketing metrics matter?
Read more: Why do marketing metrics matter?Running any marketing campaign requires an investment of time and money, therefore replicating the success of effective campaigns and discounting ineffective ones is key to streamlining your process. Measuring the success of your marketing communications drives your strategy forward so that you can determine what works for you.
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Google Analytics Content Grouping Guide
Read more: Google Analytics Content Grouping GuideContent grouping is an optional feature within Google Analytics that allows you to view your website pages in different groups set by you. By setting up content groupings you gain the ability to view and access trends based on information that is specific and useful to you. Find out how to set up content groupings…
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Social Listening & Why It’s Important
Read more: Social Listening & Why It’s ImportantSocial listening has become a valuable tool for brands to gather rich insight on their customers and competitors, and can also assist with crisis management. Social listening provides data that can then be used to inform your brand strategy through digital monitoring. This is especially so when introducing sentiment analysis. Read more.
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How To Get The Most Out Of Your Marketing Agency
Read more: How To Get The Most Out Of Your Marketing AgencyIf you’re thinking about retaining a full-service marketing agency, are already working with one, or are considering doing so in the future, understanding how to get the most out of your marketing agency can make a significant difference to the results you achieve. A successful agency partnership is built on collaboration, clear communication and shared…
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Should My Business Use Emojis?
Read more: Should My Business Use Emojis?Emojis have become engrained into our modern landscape and have become one of the most universally recognised ways of communicating. The visual nature and common associations of emotions enhances the tone of your content in a direct manner. However, their usefulness for businesses will vary upon the industry. Read here for more.
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How to use Hashtags
Read more: How to use HashtagsHashtags are a key component of any company’s social media strategy. No matter which social platforms you use, understanding how to use hashtags can add a significant boost to your brand’s online engagement. Find out more about how to make the best use of hashtags, and their importance in a social media strategy, here.
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Top 5 Tips When Creating Your Brand Logo
Read more: Top 5 Tips When Creating Your Brand LogoThe logo is a crucial element in your overall brand image and identity. In the world we live in today a logo can serve many different purposes, both printed and on screen. A professionally designed logo has the ability to serve its business for years to come, turning prospective customers into long-standing clients. Read here…
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iOS 15 Email Marketing Updates
Read more: iOS 15 Email Marketing UpdatesData and consumer privacy has become a topic facing a heightened prevalence over the last few years. Marketers are now facing a new wave of challenges regarding email marketing. Expected to be released in September, the Apple iOS 15 update is already creating a stir due to the implementation of stronger privacy features. Read on…
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When Corporate Culture Goes Wrong: BrewDog
Read more: When Corporate Culture Goes Wrong: BrewDogHaving a positive corporate culture is crucial for the welfare of both a brand and its employees. Corporate culture refers to how the attitudes, beliefs and values of a company are evident and shared in the organisation. Scottish brewer, BrewDog has made headlines for allegedly creating a toxic workplace culture. Read here for more.
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A Beginner’s Guide To Keyword Research
Read more: A Beginner’s Guide To Keyword ResearchKeywords make up the focal point of your website or blog and provide search engines with context which can be used to assess the relevancy of your content. Keyword research is hugely important for informing a successful content strategy and effectively reaching your target audience – read on to find out how to maximise your…
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