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Which marketing activities to focus on during COVID-19
Read more: Which marketing activities to focus on during COVID-19The word ‘unprecedented’ has been used by many businesses to describe the current situation that the UK, and the rest of the world, are facing. For some, business has slowed due to government regulations surrounding restricted movement of people and goods, and decision makers have more time than ever before to focus on administration, research…
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How much should a small business spend on marketing?
Read more: How much should a small business spend on marketing?Done right, marketing is all about growth. It is a profit centre, not a cost centre. For every pound invested on marketing spend, you should get at least two back, and preferably five or more. The more you put in, the more you should get out… But how might a typical SME predict and calculate…
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Sustainability is key to the 2020s economy
Read more: Sustainability is key to the 2020s economyIn 2019, the penny finally seemed to drop. Drawing inspiration from both ends of the age spectrum by Sir David Attenborough’s wisdom and Greta Thunberg’s conviction, and further agitated by Extinction Rebellion, society reached a tipping point. According to forecasters, environmental sustainability will be to the 2020s what Jazz was to the 1920s. From now…
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How to Choose the Best Marketing Agency for Your Business Needs
Read more: How to Choose the Best Marketing Agency for Your Business NeedsMarketing agencies come in all shapes and sizes, and with different levels of experience and expertise. With so much choice, how might you select a marketing agency? The options To start, what kind of organisation are you? If you are large, then consider a roster of agencies to provide both the breadth of provision likely to…
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Creative marketing is not just for super brands!
Read more: Creative marketing is not just for super brands!This month I want to celebrate the power of creativity in marketing and help local SMEs to consider the way it is leveraged by the most famous and successful brands to drive growth. For some, creativity is synonymous with visionaries, highly strung designers and the absence of rationality. However, the marketer’s objective is not to…
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How Online Marketing Delivers Predictable Growth Rates
Read more: How Online Marketing Delivers Predictable Growth RatesIn last month’s Marketing Matters article, I used the example of one of the UK’s most successful contemporary companies to suggest that business owners reconsider their use of online marketing and social media. I explained how so many SMEs that we encounter simply throw money at social media with little idea of their objectives or…
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Is social media suitable for your business?
Read more: Is social media suitable for your business?This article focuses on whether social media is a viable option for your business. Amidst the kerfuffle surrounding Brexit, rumours are circulating that JD Wetherspoon’s boss, Tim Martin, may be awarded with a gong for his services to the ‘Leave’ side of the conversation. This has reminded me that in 2018, Mr. Martin suddenly closed…
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Enhancing Customer Experience
Read more: Enhancing Customer ExperienceCustomer experience is the driver of customer satisfaction, which is essential for every business. Developing a customer experience programme, and successfully implementing it through training, will help maintain standards and build customer relationships. It is worth regularly asking your customers to rate their satisfaction levels and ideally, you will be aiming to achieve scores of…
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How brand strategy can help your company
Read more: How brand strategy can help your companyAdopting a brand strategy can have huge benefits for your company. A brand strategy is a plan which sets out your long-term goals and how they can be achieved throughout the evolution of your brand. Having a well-thought-out brand strategy is important for every business. It can be a particularly powerful tool when introducing a…
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Does your brand speak to your customers?
Read more: Does your brand speak to your customers?Let’s talk tone You’ve got the logo; you’ve agreed your mission and brand values and come up with the way you want your literature to look and feel. But what about the way you communicate with your customers? How do you say what you do and what you offer? More to the point, how do you want to make your customers feel?…
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