-
How to Choose the Best Marketing Agency for Your Business Needs
Read more: How to Choose the Best Marketing Agency for Your Business NeedsMarketing agencies come in all shapes and sizes, and with different levels of experience and expertise. With so much choice, how might you select a marketing agency? The options To start, what kind of organisation are you? If you are large, then consider a roster of agencies to provide both the breadth of provision likely to…
-
Creative marketing is not just for super brands!
Read more: Creative marketing is not just for super brands!This month I want to celebrate the power of creativity in marketing and help local SMEs to consider the way it is leveraged by the most famous and successful brands to drive growth. For some, creativity is synonymous with visionaries, highly strung designers and the absence of rationality. However, the marketer’s objective is not to…
-
Enhancing Customer Experience
Read more: Enhancing Customer ExperienceCustomer experience is the driver of customer satisfaction, which is essential for every business. Developing a customer experience programme, and successfully implementing it through training, will help maintain standards and build customer relationships. It is worth regularly asking your customers to rate their satisfaction levels and ideally, you will be aiming to achieve scores of…
-
How brand strategy can help your company
Read more: How brand strategy can help your companyAdopting a brand strategy can have huge benefits for your company. A brand strategy is a plan which sets out your long-term goals and how they can be achieved throughout the evolution of your brand. Having a well-thought-out brand strategy is important for every business. It can be a particularly powerful tool when introducing a…
-
Does your brand speak to your customers?
Read more: Does your brand speak to your customers?Let’s talk tone You’ve got the logo; you’ve agreed your mission and brand values and come up with the way you want your literature to look and feel. But what about the way you communicate with your customers? How do you say what you do and what you offer? More to the point, how do you want to make your customers feel?…
-
Brand Architecture & Business Growth
Read more: Brand Architecture & Business GrowthWhen the discussion turns to brand architecture, and the strategy behind a brand’s development, some organisations shy away, claiming “well that definitely doesn’t apply to my business!” All too often we look at brands and brand families as just big, corporate organisations whose multiple assets dominate the market. However, understanding how each area of your…
-
The Importance of Quality Hosting & Support for your Business
Read more: The Importance of Quality Hosting & Support for your BusinessQuality hosting and support for your website is often overlooked and undervalued. But it is a critical component of the digital experience that you should be delivering to your customers. The days of a website launch as a sign of its completion are long gone. “But my website never goes down!”, I hear you say,…
-
Why Customer Experience is essential to your brand
Read more: Why Customer Experience is essential to your brandGreat customer experience should be at the center of everything you do as a brand. Put simply, in order to be successful, it’s essential that your customers are satisfied with the service that you provide. A positive customer experience leads to high customer satisfaction, and satisfaction can be directly equated to a customer’s loyalty with…