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Why Customer Experience is essential to your brand
Read more: Why Customer Experience is essential to your brandGreat customer experience should be at the center of everything you do as a brand. Put simply, in order to be successful, it’s essential that your customers are satisfied with the service that you provide. A positive customer experience leads to high customer satisfaction, and satisfaction can be directly equated to a customer’s loyalty with…
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Six Tips for Managing a PR Crisis
Read more: Six Tips for Managing a PR CrisisWe’re in an era where news can, and often does, go viral instantly. All organisations, regardless of size, from SMEs to global corporations, need to be prepared to respond to any type of PR crisis quickly and efficiently. The only way to do this properly is by being prepared and having a crisis plan in…
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How to Future Proof Your Website
Read more: How to Future Proof Your WebsiteHere at Mackman, we develop websites using WordPress; the World’s most popular content management system (CMS) that offers the perfect digital hub for businesses of any size. WordPress is straightforward to update and manage; particularly for beginners. In other words, we love WordPress, we love it a lot, and we are sure you will too!…
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Can Website Data Really Benefit Your Business?
Read more: Can Website Data Really Benefit Your Business?Every business has goals it would like to achieve, from those pie in the sky ambitions to simply streamlining customer journeys. Any tool that can help to achieve these goals is surely worth its weight in gold, no? What if I told you that you already have this tool: website data. It’s time to stop…
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Why Your Business Needs a Mission Statement
Read more: Why Your Business Needs a Mission StatementMission statements at their very essence set out the market position of your business. They are what defines your business and what sets you apart from your competition. They shouldn’t be taken lightly, or even dismissed as irrelevant. As your business grows, your mission statement will help guide you and inform the path you follow.…
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What Makes Your Brand a Success?
Read more: What Makes Your Brand a Success?Your business is a brand. And your brand identity comes from the heart of your organisation. Before you can work to make your brand more successful, you need to have a good understanding of your brand. What is a brand? Brands are as unique as individuals, with similarly complex personalities. It helps to consider a…
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Is Your Business Ready for GDPR?
Read more: Is Your Business Ready for GDPR?In six months’ time, you will be in the last phase of ensuring your business is ready for the new General Data Protection Regulation legislation. And whilst many businesses might be thinking of adopting a ‘wait and see’ approach, the hefty penalties for non-compliance alone are enough to convince you to start looking at the…
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