Dr Gemma Mackman

I am a co-founder and Research Director of the Mackman Group, incorporating Mackman Research and Mackman. My passion for all things research started many years ago and has been inspired by my academic studies and my early working life.

My professional career has given me a broad knowledge of business practices, an appreciation of good customer service and experience of a diverse range of sectors. I have worked within the veterinary profession, the financial services sector, in publishing and advertising, in retail, in the homelessness charities sector, as an academic teaching criminology, and as an independent researcher.

As a member of the Market Research Society and having completed research training provided by the Economic and Social Research Council, my research expertise has been built upon over 20+ years. As well as writing methodologies and designing research for Mackman Research clients, I have tried and tested research methods in a number of academic field studies relating to marginalised and deviant social groups. Here I have developed as a skilled ethnographer and I was awarded a PhD in Sociology at the University of Essex in early 2020.

In 2003 I, along with my husband Paul Mackman, launched Mackman and Mackman Research. Paul’s marketing expertise complemented my research knowledge and together we merged our professional experiences to establish a business ethic firmly grounded in the ethos ‘Together we Grow’.

Today I continue to develop my broad business and research knowledge. I am driven by the premise that good research enables valuable opinions and experiences to be expressed that would otherwise go unheard.

Gemma Mackman, Research Director, Mackman Branding & Marketing Agency