FULL SERVICE BRAND DEVELOPMENT - Mersea Barns

Mackman worked with Essex based shop and café destination Mersea Barns on their brand development, photography and website design project. As a destination East Mersea lacked a key landmark for families, outdoor enthusiasts and the local community to share. Our aim was to build a desirable space that would entice visitors and celebrate the quality of its offering. We created an image that sought to evoke the memories of the island and its people. Initial progress had been started on an exciting new development on the east of the island, however, no branding or marketing had been considered at this point. We were approached with a blank canvas, and an exciting challenge.

Mersea Barns needed to feel rooted in the community from the day it opened. A branding programme was put in place which included the following items:

• An insight into their vision and mission for the organisation.
• A deep dive into their target audiences.
• A brand strategy to maintain focus and consistency.
• A launch campaign for new staff and the local community.
• A brand identity including a brand story, tone of voice and strapline.
• A launch website allowing for announcements.
• A social media strategy and training.
• A marketing 2019 activities plan for both the opening and day to day communications of Mersea Barns.

We continue to support Mersea Barns on a ongoing basis for marketing, mentoring and photography.

“Mackman have been amazing helping us make very rapid changes to our website and strategy. I can't fault them for their helpfulness, creativity and support during some pretty interesting times. Thanks guys - you are total stars.”

Mersea Barns