Sector
Professional Services
Location
Essex & Suffolk
Website
prime-appointments.co.uk
Prime Appointments are family-owned local recruitment agency who believe in doing things differently. They are committed to building long-term partnerships that boost their clients’ business and contribute to the growth of the economy in their local area. Their core values include honesty, reliability, flexibility, and commitment.
When they approached Mackman, Prime Appointments’ website was difficult to update and look after. They specifically needed to increase their website traffic. The company recognised the need for specialist marketing expertise and came to Mackman for support.
Brand Facts
- Robyn Holmes’ and Margaret Locke’s combined mission in 1992 was to create a recruitment agency with a difference.
- Today, their dynamic team of 40+ employees are as dedicated as ever to providing the best possible service.
- In December 2015, they became official partners with Alzheimer’s Society and regularly fundraise for them.
Project Facts
- Prime Appointments were at a stage in their development where they were looking to rebuild their website and increase traffic navigating to it.
- Prime Appointments required a website solution that would maximise their SEO.
The Results
We identified that a new platform was required in order to maximise the effectiveness of their SEO (Search Engine Optimisation). As well as rebuilding the site, we were able to work closely with Prime Appointments to take a fresh look at the branding and overall design. We identified some key strengths within the organisation which included the skill and unique personality of the staff. We were able to take this USP and integrate this into the new look.
On the 1st June, the site went live. The feedback was overwhelmingly positive and the website won ‘Best Website’ in the Regional Recruitment Awards. Their newly designed identity was applied to all collateral and we continue to act as Prime Appointments’ external marketing department today.
I would like to say a big ‘thank you’ to you and your team. I have been very impressed with the way you and your team have dealt with all ideas and created our fresh and innovative website. I look forward to continuing working together with other marketing ideas for the future. Thank you all once again for an excellent service and a truly enjoyable experience.
Robyn Holmes, Managing Director – Prime Appointments