Stanley Bragg Architects Limited (SBAL), based in Colchester and London – are a forward thinking architectural practice, serving a wide variety of local, regional and national clients. SBAL's company ethos is to design successful buildings and environments across a range of sectors including retail, residential, education and masterplanning – on time and within budget
This project involved the development of a responsive website as a key marketing tool, to reflect the modern and innovative values of a forward-thinking architectural practice.
Essex & Suffolk
Designing the buildings of the future
SBAL required Mackman to develop a new website with the following design and functionality features:
We created a sophisticated and fully responsive website was developed on WordPress, allowing the SBAL team to easily update content. Website persona development and a thorough content audit highlighted a need to update SBAL’s original website structure, and an “Our Staff” page was created to promote each member of the SBA team. Clear call to actions were placed strategically across the website, which took into consideration the various user journeys through the site and aimed to encourage quality enquiries. A clear and easy to use project section allowed SBAL to showcase their previous work with a single dimension filtering system.
A comparison of analytics of the SBAL's previous website vs their new responsive website has shown:
The guidance and creative design that Mackman provided helps us stand out us in this competitive market. The new website design is proving to be a key marketing tool to help us compete for new and existing business. Once again, many thanks to the dedicated Mackman team for your help and support throughout the entire process.Graeme Roe, Director - Stanley Bragg
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