Responsive & Optimised Website Solution

Stanley Bragg

The development of a responsive website as a key marketing tool, to reflect the modern and innovative values of a forward-thinking architectural practice.

“The guidance and creative design that Mackman provided helps us stand out us in this competitive market. The new website design is proving to be a key marketing tool to help us compete for new and existing business. Once again, many thanks to the dedicated Mackman team for your help and support throughout the entire process.”
Graeme Roe - Director, Stanley Bragg

The Client

Stanley Bragg Architects Limited (SBAL), based in Colchester and London – are a forward thinking architectural practice, serving a wide variety of local, regional and national clients.

SBAL’s company ethos is to design successful buildings and environments across a range of sectors including retail, residential, education and masterplanning – on time and within budget

Stanley Bragg Architects Website Redesign

The Challenge

When SBA approached Mackman, its website had a strong visual appearance, but it was very difficult for the team to update due to the platform it was built on. The website didn’t reflect the modern and innovative values of the work produced by SBAL.

SBAL required Mackman to develop a new website with the following design and functionality features:

SBAL brand to be applied across the website to ensure consistency with other marketing collateral
Attract and engage with their target audience to generate an increase in the number of quality enquiries
Easy to administer by the SBAL team
Increase the profile of individual team members
Responsive website
Fully optimised for search
Central hub for marketing activities

What we did

A sophisticated and fully responsive website was developed on WordPress, allowing the SBAL team to easily update content
Website persona development and a thorough content audit highlighted a need to update SBAL’s original website structure
An “Our Staff” page was created to promote each member of the SBA team
Clear call to actions were placed strategically across the website, which took into consideration the various user journeys through the site and aimed to encourage quality enquiries
A clear and easy to use project section allowing SBAL to showcase their previous work with a single dimension filtering system

What we achieved

A comparison of analytics of the SBAL’s previous website vs their new responsive website has shown:

71% increase in sessions
103% increase in average duration on the website
4550% increase in social referrals

What Our Clients Say

            
                        “Working with the Mackman team has been a real joy. Their knowledge, understanding and patience has supported our team in what was a relatively unknown endeavour for us. They stepped through each element of the journey with us and used their considerable experience to ensure that we were left with a product that we could all be proud of.”
                        
Kieran Jones, Communications Manager - NACFB                    

                        “Mackman really got to grips with who we are and what we do, and helped us to refine what it was that our clients really value about our services and people. Using the insight and research, Mackman created a fresh and exciting new brand for us that has reinvigorated our team, and presents a fantastic, modern image for the firm.”
                        
Phoebe Fuller, Practice Manager - Sandersons                    

                        “The Mackman approach is very inclusive - you are firmly part of the team yet also feel that you are in the hands of people who really know and care about what they are doing.”
                        
Allison Burke, Group Operations Manager - Somerville Group

Case Studies

See how our marketing makes a measurable difference.

VIEW OUR FULL RANGE OF CASE STUDIES

Holmes & Hills

Professional Services

Holmes & Hills is a leading law firm with five offices across Norfolk and Suffolk. With a unique approach to working with their clients, the firm acts as a trusted advisor. However, the existing client perception of Holmes & Hills was more traditional and localised around each individual office, rather than as a large corporate brand.