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Is it time to refresh your website design?
Read more: Is it time to refresh your website design?Does your website design represent your brand? Does it provide potential customers with an overview of your products or services? Most importantly, do you love your site? If the answer is no to any of these questions, then it’s probably time for an update. Read on to find out how we can help you to…
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Tips For Creating a Brand Name
Read more: Tips For Creating a Brand NameCreating a brand name can be a complex process to produce ideas that are fit for purpose and resonate with stakeholders within and outside of the business, whether that is as part of a brand refresh or building a whole new business. Here are our top tips for creating a future-facing brand name that fits…
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Top 5 Tips When Creating Your Brand Logo
Read more: Top 5 Tips When Creating Your Brand LogoThe logo is a crucial element in your overall brand image and identity. In the world we live in today a logo can serve many different purposes, both printed and on screen. A professionally designed logo has the ability to serve its business for years to come, turning prospective customers into long-standing clients. Read here…
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Selecting A Font For Your Brand
Read more: Selecting A Font For Your BrandFrom the beginning of a branding project to the development and growth of a brand’s voice, font choice and typography plays an important role in the overall image and tone of your business. Selecting the perfect font and maintaining a strong typographic combination is essential. Fonts can be daunting if you don’t know where to…
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Why does tone of voice matter?
Read more: Why does tone of voice matter?As human beings, we naturally adapt the way in which we speak to suit our audience and the situation we are in. This modulation makes sure that the message of what we are saying gets across to the listener in a way that is appropriate for their status and relationship with you, the speaker. With…
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New branding and website for Community Land Trust
Read more: New branding and website for Community Land TrustLeiston Community Land Trust, or Leiston CLT, is a not for profit organisation started by a small group of Leiston residents. They identified a real need to regenerate the town centre whilst at the same time building on the rich heritage of a unique, former industrial engineering Suffolk town. The CLT approached Mackman to craft…
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Marketing and Branding – What is the Difference?
Read more: Marketing and Branding – What is the Difference?The relationship between marketing and branding is not as complex as some may think. In fact, the two work hand in hand, and one without the other can leave you without a clear strategy. Understanding how marketing and branding differ can better position you to: Firstly, what is marketing? The Chartered Institute of Marketing (CIM)…
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Three examples of effective brand purpose in advertising
Read more: Three examples of effective brand purpose in advertisingBrand purpose may seem like an advertising fad, the territory of big businesses with deep pockets. However, consumers are increasingly looking to companies to solve societal issues. Brand purpose can help you to create an agile brand that will stand the test of time. Designer Wally Olins once said, “The intangible value of the brand…
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The Importance of a Brand Identity Toolkit
Read more: The Importance of a Brand Identity ToolkitThink about a ‘brand’. The first thing that sprung to mind was probably a logo, maybe Apple’s or Volkswagen’s. But your brand is so much more than just your logo. Your brand is your identity, comprised of various design elements and communication components. To remain true to your brand, it’s important to establish a brand…
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Is a Logo Still Important? The Importance of Brand Identity
Read more: Is a Logo Still Important? The Importance of Brand IdentityThink of a brand, any brand. who did you choose? Whichever brand it was, we can guarantee that their logo popped into your head. So a logo is the most important part of a brand? Well, not quite… As designer Milton Glaser puts it, “Logo is the gateway to the brand.” The logo is how…