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Why do marketing metrics matter?
Read more: Why do marketing metrics matter?Running any marketing campaign requires an investment of time and money, therefore replicating the success of effective campaigns and discounting ineffective ones is key to streamlining your process. Measuring the success of your marketing communications drives your strategy forward so that you can determine what works for you.
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How to use Hashtags
Read more: How to use HashtagsHashtags are a key component of any company’s social media strategy. No matter which social platforms you use, understanding how to use hashtags can add a significant boost to your brand’s online engagement. Find out more about how to make the best use of hashtags, and their importance in a social media strategy, here.
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A Guide to Video Marketing
Read more: A Guide to Video MarketingCOVID-19 has, in many ways, been an accelerator of web trends and digital marketing. This is especially true in the world of video – the length of the content being consumed has gone up, with longer forms increasing in popularity. We take a look at how to market your video content to promote increased traffic…
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Google’s Core Web Vitals Update: What You Need To Know
Read more: Google’s Core Web Vitals Update: What You Need To KnowGoogle’s update to incorporate the Core Web Vitals into their ranking system is on the horizon. The Core Web Vitals affect how your website ranks in search engine results, so it is therefore crucial to make sure your website is performing at its best for desktop and mobile. We take a look at what this…
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Streamline your social media strategy
Read more: Streamline your social media strategyAs a business, it is becoming increasingly easier to manage and curate social media posting using social media management tools. But with all of the options available, where should you start, and what features can help your marketing activity online? Here are some of our favourites.
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How Do I Optimise Images On My Website?
Read more: How Do I Optimise Images On My Website?Image optimisation is the process of making sure that any images that appear on a website contribute towards your website’s rank. In addition, those images need to be the smallest file size possible without compromising on their quality. The smaller the image, the faster the page load speed. Using the same tips for website image…
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What is Google My Business?
Read more: What is Google My Business?2020 has proved a challenging year for many businesses, and this is particularly true of small and medium sized local enterprises. In the past, a sizeable marketing budget was necessary to establish and maintain an online presence. However, with the advent of out-of-the-box website solutions and an increased focus on shopping local in response to…
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What is link building, and why is it important?
Read more: What is link building, and why is it important?To those outside of the marketing or digital professions, understanding the Google algorithm can seem like mystical, guarded knowledge. The seemingly ever-evolving ranking factors that affect your search engine ranking position are not just the realm of digital marketers, however. According to a survey by SEMRush, the search engine optimisation software, 67% of marketers say…
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Low cost Christmas marketing tips for small businesses
Read more: Low cost Christmas marketing tips for small businessesThis year has seen a seismic shift in the number of consumers relying on online shopping. In 2019, the largest segment of the population using online shopping was women aged between 25 and 54, whereas this year, the age bracket has altered towards ages 45 and over. Quantcast data from September shows that 67% of…
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Now is the time for SMEs to focus on digital marketing
Read more: Now is the time for SMEs to focus on digital marketingUnderstandably, businesses of all sizes are reassessing their digital marketing strategy and budgets in light of the uncertain economic situation. However, companies that are able to invest in digital marketing and boost their local search engine optimisation will reap the benefits of planning for the future, rather than applying the emergency brake to their marketing…
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