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Email Marketing – Our Top Five Benefits
Read more: Email Marketing – Our Top Five BenefitsDespite there being many popular and powerful communication channels, businesses and brands are still making use of email marketing tools. This is due to email enabling businesses to build brand awareness and reinforce key messages. Email marketing is a highly successful form of marketing in the UK – according to Campaign Monitor, email click-through rates…
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What can we learn from the first decade of digital domination in marketing?
Read more: What can we learn from the first decade of digital domination in marketing?Have you ever searched for something on Google and been informed by a condescending snake oil salesman that you need to do something so, so obvious and yet so useless, that you want to swear? Here are some examples which are right there, right now if you search for ‘marketing challenges businesses face’. “A single…
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The 13th Cambridge Digital Marketing Conference | A Mackman Sponsored Event
Read more: The 13th Cambridge Digital Marketing Conference | A Mackman Sponsored EventThe CIM is holding its 13th Cambridge Digital Marketing Conference. Mackman is pleased to be sponsoring the annual event at which speakers will cover the latest information on all things digital. What: the CIM’s 13th Cambridge digital marketing conference Where: Imperial War Museum, Duxford, Cambridge, CB22 4QR When: Thursday 11th July 2019 Why: Stay informed…
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SEO: What’s it all about?
Read more: SEO: What’s it all about?SEO, or Search Engine Optimisation, is the process of improving the visibility of a website in the organic search results that are returned by a search engine. It’s a constantly evolving process that has to be responsive to all technological advancements set down by search engines. When developed correctly, it can be very rewarding. The…
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