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Marketing Trends For 2022
Read more: Marketing Trends For 2022The last 18 months had a tremendous impact on shaping our habits as consumers. This year we saw digital become even more embedded in marketing, and there’s no reason for that to change. If anything, it will be galvanised going forwards. Here are some recommendations for how to integrate marketing trends for 2022 into your…
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Why case studies are a powerful marketing tool in the B2B sector
Read more: Why case studies are a powerful marketing tool in the B2B sectorWhen thinking about content creation, the B2B case study is an excellent opportunity to showcase your business’s capabilities to prospects, and to establish your expertise within your industry. Find out how case studies can be a powerful marketing tool in the B2B sector, and how to write case studies that aid conversion and reassure potential…
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Why do marketing metrics matter?
Read more: Why do marketing metrics matter?Running any marketing campaign requires an investment of time and money, therefore replicating the success of effective campaigns and discounting ineffective ones is key to streamlining your process. Measuring the success of your marketing communications drives your strategy forward so that you can determine what works for you.
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Social Listening & Why It’s Important
Read more: Social Listening & Why It’s ImportantSocial listening has become a valuable tool for brands to gather rich insight on their customers and competitors, and can also assist with crisis management. Social listening provides data that can then be used to inform your brand strategy through digital monitoring. This is especially so when introducing sentiment analysis. Read more.
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Why positive user experience is essential
Read more: Why positive user experience is essentialIn a world of intense online competition where a website is often the first point of contact, positive user experience has never mattered more for businesses. Find out how user experience can impact your website’s success, and how to ensure that you are taking your customers into account at all times. Read the full article…
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What are the benefits of customer segmentation?
Read more: What are the benefits of customer segmentation?Segmentation is a way to focus your resources to target a specific group of people. Segmenting your audience can save your business time and money by allowing you to target the right people with the right content, and demonstrate to your audience that you view them as individuals with distinctive needs. Find out more here.
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Connect with Customers Using Insight this Spring
Read more: Connect with Customers Using Insight this SpringAfter a prolonged period in which customers and clients have not been able to interact with businesses in the way that they used to. Therefore, re-establishing that connection through considered and targeted marketing is essential. The best starting point is with insight. We have picked out some of the most beneficial ways you can start…
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Engage customers by using video content in marketing
Read more: Engage customers by using video content in marketingVideo content is often viewed as time and resource-intensive, with uncertainty surrounding the value of investing in the creation of moving images. However, you don’t need to choreograph a Hollywood-style production to tap into the increasing demand for video. The world of video content is incredibly rich, and there are options to suit any business’s…
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Marketing tips for 2021: Kickstart your marketing
Read more: Marketing tips for 2021: Kickstart your marketingMany businesses are setting their sights on 2021 and what lies ahead with a renewed sense of determination and cautious optimism, but in order to make the most of the potential a new year brings, assessment and agility are the two watchwords to keep front of mind. Here are a few of our marketing tips…
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How to design an effective contact page that drives conversions
Read more: How to design an effective contact page that drives conversionsIn the not-too-distant past, if a customer was looking to engage the services of a business, they would have looked them up in the Yellow Pages, or perhaps have contacted the number shown on printed advertising. However, in the digital age, customers expect to be able to get in touch with a business quickly and…
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