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Sustainable Marketing and the Green Claims Code
Read more: Sustainable Marketing and the Green Claims CodeThe sustainable marketing movement is increasingly gaining traction around the world. Sustainable marketing is the philosophy that marketing must drive environmentally conscious behaviour rather than consumerism. Find out more about sustainable marketing here, and the implications of the new Green Claims Code.
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Marketing Trends For 2022
Read more: Marketing Trends For 2022The last 18 months had a tremendous impact on shaping our habits as consumers. This year we saw digital become even more embedded in marketing, and there’s no reason for that to change. If anything, it will be galvanised going forwards. Here are some recommendations for how to integrate marketing trends for 2022 into your…
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Why case studies are a powerful marketing tool in the B2B sector
Read more: Why case studies are a powerful marketing tool in the B2B sectorWhen thinking about content creation, the B2B case study is an excellent opportunity to showcase your business’s capabilities to prospects, and to establish your expertise within your industry. Find out how case studies can be a powerful marketing tool in the B2B sector, and how to write case studies that aid conversion and reassure potential…
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What is Ethical Marketing?
Read more: What is Ethical Marketing?Ethical Marketing refers to the process by which companies market their goods and services by focusing not only on how their products benefit customers, but also how they benefit society and socially responsible or environmental causes. Find out how ethical marketing can be implemented in your organisation here.
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Why do you need a ‘Marketing Mix’?
Read more: Why do you need a ‘Marketing Mix’?Marketing is about where you want to get to, but it’s also about analysing what you have now. A ‘marketing mix’ is made up of 7 Ps which outline the framework for delivering a targeted marketing strategy. In this article, we will be looking at why you should be implementing the 7 Ps and some…
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What are the benefits of customer segmentation?
Read more: What are the benefits of customer segmentation?Segmentation is a way to focus your resources to target a specific group of people. Segmenting your audience can save your business time and money by allowing you to target the right people with the right content, and demonstrate to your audience that you view them as individuals with distinctive needs. Find out more here.
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The business value of video content
Read more: The business value of video contentVideo content has become the stand-out form of content over the last decade for a number of reasons. With the current and projected changes in consumer behaviour and technology, the flexible power of video is shining as a tool of choice for marketers and brands looking attract new customers and boost their business. Find out…
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What Are Web Stories & How To Take Advantage Of Them?
Read more: What Are Web Stories & How To Take Advantage Of Them?Nearly every platform these days have their own version of “stories” which tend to be short video clips or pictures that disappear after 24 hours. Now Google is helping to bring a similar functionality to the web through their AMP framework. Find out more about web stories and how to use them effectively.
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Marketing tips for 2021: Kickstart your marketing
Read more: Marketing tips for 2021: Kickstart your marketingMany businesses are setting their sights on 2021 and what lies ahead with a renewed sense of determination and cautious optimism, but in order to make the most of the potential a new year brings, assessment and agility are the two watchwords to keep front of mind. Here are a few of our marketing tips…
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How can I improve my email marketing?
Read more: How can I improve my email marketing?Email marketing is a cost-effective way to reach customers and generate leads, particularly for small to medium sized businesses. Although perceived as an old-school method by some, and condemned as a declining form of communication by others, email still delivers the best return on investment of any marketing channel, and this ROI is easy to…
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